Delta's new circle route explained...?

[spinproof]

Motley Fool
8Oct04

To repair its image, Delta interviewed several advertising consultants, including Omnicom's (NYSE: OMC - News) BBDO and WPP Group's (Nasdaq: WPPGY - News) Ogilvy & Mather and J. Walter Thomson, to see who could best revive Delta's brand. In the end, Delta settled upon Ogilvy.

In its press release announcing the new partnership, Delta described its decision to retain Ogilvy as "part of a comprehensive 360-degree plan set in motion earlier this year to reinvent itself while sustaining growth."

 

[spinproof]

.....in a related story several board members were asked about the "360 degree " reference in the above story excerpt,many were rumored to say they "...actually voted against the plan before they voted for it..."

 

[Huck]

As they say in the Polish Air Force, let's do a 360 and get out of here....

 

[Ganja60Heavy]

Bad morale is the "image" issue here

Mopey employees on their third round of layoffs and paycuts are the problem.

You don't cure this with a new advertising agency.

This is due to ineffective management.

But the managers are not going to scold themselves.

Thus, the problem will not go away until the customers are gone, revenue is gone, and the company gets re-invented after revolutionary changes (ie: Bankruptcy)

No, 360-degrees, SimpliFares, New Uniforms, New Paint (ie: Song), just ain't gonna cut it. Nobody is being fooled.