Why does that not make sense? Especially something like this, if you advertise to gays, you wouldn't put billboards up all over the city and run TV ads saying "we like gays, come fly Delta!". That would be a bit over the top. But if you keep it quiet by only advertising at places where gays go (ie gay pride events, gay magazines etc) then its no big deal.
Check out these blurbs I found on google after 5 min of looking:
AIRTRAN:
(Atlanta, Georgia) Singer Elton John's face is adorning 20 AirTran jets.
The move is designed to promote AirTran's launch of satellite radio at each passenger seat.
"The traffic controller this morning was calling it Elton One," AirTran spokesman Tad Hutcheson said.
Orlando, Fla.-based AirTran uses Atlanta as a hub and is one of the few airlines making a profit.
The airline has contracted with XM Satellite Radio systems to offer more than 100 channels.
The airline would not disclose details of its arrangement with John, who has a home in Atlanta and typically commands millions of dollars for corporate endorsements.
But AirTran did say it plans to give him a 6-foot-long model of a jet and a $50,000 check for the Elton John AIDS Foundation.
AMERICA WEST:
America West is offering discounts on airfare to some of the most popular GLBT events. Click "learn more" below next to each event to see how you can save up to 10% off our already low Coach and First Class fares.
CONTINENTAL:
Continental Airlines extends travel benefits to registered gay partners
Texas: Houston based Continental Airlines is now extending travel benefits to registered government sanctioned same-sex partners of retirees.
AMERICAN:
[size=-1]Kootenay Gay Pride spokeswoman Catherine Fisher said: "I'm personally ... In the US, American Airlines is a frequent sponsor and supporter of gay events. ...
[/size]These are a few of our favorite things
Online census discovers gays and lesbians’ favorite brands, TV programs and more
Top Airlines
1. American Airlines
2. Delta Airlines
3. United Airlines
4. Southwest Airlines
5. U.S. Airways
HMMMM Doesn't seem to be JUST Delta now does it? Hey guess what else I found, BUD LIGHT was sponsering the same gay pride event as Delta. Better not drink beer anymore!