~~~^~~~ said:
We are not writing about discriminating, we are talking about promoting. And of all the causes Delta has to promote, this is the best use of their money?
If some folks at Delta want to promote anal sex and pedophilia, why can't they collect their own money, like we have to do for the March of Dimes and United Way?
There is no way you can say with a straight face that promoting a book tour for the author of "Secrets of a Gay Marine Porn Star" is a more worthy cause than the March of Dimes.
You can read, so surely you have read, that Delta is headed for bankruptcy and is so far in debt that reorganization financing may not be available. Delta is #2, or #3, on the list of major airlines most likely to cease operatations. No, I'm not getting over it and if you were willing to take concessions to promote your job, you should also be concerned about Delta's future - if Delta is not around you can bet both cheeks on your festive butt that Comair will not be around either.
Promoting- ok... well take a look at this:
"Delta employees and their families walked the route of the Boston Pride Festival on Saturday, handing out Delta-branded Mardi Gras beads to the crowd of more than 200,000. The Delta Mini Cooper and D.J. Truck appeared in the parade."
Hmmm exposure to 200,000 people in one day where Delta is probably the only airline promoting themselves is a good investment in advertising in my eye.
Delta sponsers the Atlanta Braves. Not everybody likes baseball.
Delta sponsers the opera (someone else said that). Not everybody likes opera.
Delta's advertising department needs to find niches and promote these areas to be successful. Market share is vital and they need to get it any way they can.
The March of Dimes program is what it is. It's always been private sponsorship of someone walking a distance. That's how it works.
And you say not all gays go to these pride events, that is true. But I'm sure they read about it and hear about it.
To me advertising in niche markets like this is a good idea. Like I said, Delta sponsors the Braves, opera, Women in Aviation and gay pride. If you have a problem with one and not any of the others, that's your problem. Delta wants to get customers from wherever they can. If we had Martians living in a colony in Buckhead (which may or may not be true) you can be sure Delta would sponsor the Martian Pride Festival.
This is strictly business. I read Delta has been sponsoring pride events since 2003. If it didnt bring in additional income then, then why would they continue doing it?
And who says I work for Comair?
