Many corporations in the ATL area have switched to Airtran because they couldn't justify the $1400 walk up fare at Delta when Airtran was charging only $400 or $500. Our cabins were mixed with a few $1400 fares and a lot more $199 fares. This changes it, and will have more $499 or $599 fares, thus supposedly adding more revenue with the mid-level fares and actually reducing the number of $199 fares available, even though there will be some out there. This will affect Airtran in ATL the most, since those corporation travel departments will actually start looking more at Delta, and steer away from Airtran because Delta's product and FF program is better.
Bye Bye---General Lee
Fare cuts to hit low-cost carriers -analyst
Tue Jan 11, 2005 08:58 AM ET
NEW YORK, Jan 11 (Reuters) - Fare cuts in the U.S. airline industry pose a risk to low-cost carriers as they lose the "lowest-fare" incentive to lure passengers, a JP Morgan analyst said, cutting his rating on America West Airlines (AWA.N:
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Delta Air Lines's (DAL.N:
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"When faced with price ubiquity, passengers will make their decision primarily based on schedule, network breadth and frequent flyer benefits," Baker wrote in a research note, adding that as nonstop fares decline, passengers will have no incentive to change planes at low-cost carrier hubs such as Midway, Atlanta or Phoenix.
JetBlue Airways (JBLU.O:
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Baker, who has an "underweight" rating on JetBlue Airways, Southwest Airlines (LUV.N:
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Low-cost carriers, which largely served "overpriced and underserved" markets will now be serving just "underserved" markets, Baker said, and will see lower profit margins than what they had expected.
"As these returns fail to live up to expectations, we expect longer-term low-cost carrier growth rates to moderate, potentially coming in the form of aircraft deferrals or cancellations," Baker said.
Baker also said that while he thinks the reduced fares will erode industry revenue in 2005, shares of larger airlines -- such as American Airlines (AMR.N:
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