ATP Cliff, you seem to be in the know.
It had to have been putting a "damper" on things when they "elected" to put two pilots in the front. Initially, the deal was "single-pilot" which with this plane, I can imagine was almost a requirement.
Speaking out of my a$$, I can guess that using the second pilot meant one less person that could fly as a passenger, = less money.
Listening to Santulli (NJA CEO, President, etc) last week, he made it clear that "Day Jet" would face tough odds:
1. Small plane that can't carry that much (he wasn't aware that they were going to have two pilots).
2. He said people would never buy into the "single pilot" deal. Well, it looks like the FAA may have done Day Jet a big favor by requiring them to have two pilots. (that's my a$$ speaking)
3. Not knowing the "formula" of fractionals. Nobody makes money except NJA, according to Santulli.
4. Having people who are complete strangers sitting opposite eachother, their knees touching, for hours at a time, in a tiny little plane, and then asking them to pay big money is a disaster. He cited Indigo as an example of that idea failing. People just won't pay that kind of money to rub knees with strangers.
5. To me, a pilot, sitting in that tiny little thing with no APU in Florida in the Summer, Faaaaahhhhhh-get about it!