Oh yeah...I remember.....was SWA even around back then?
1971 - Southwest begins flying between Dallas, Houston, and San Antonio. The idea for the airline was hatched over drinks by San Antonio lawyer Herb Kelleher and one of his clients, Rollin King, who ran a small charter service in Texas.
1972 - Southwest was forced to sell one of its four planes to meet payroll. Employees made up for the lost jet by turning planes around and starting the next flight in 10 minutes. In a 2008 interview, Kelleher called this the airline's most challenging time.
1973 - Southwest makes money, starting a string of 36 straight profitable years.
1978 - Herb Kelleher becomes interim CEO for several months, and gets the job full-time in 1981.
1979 - Southwest begins service in New Orleans. Until Congress deregulated the airline industry (in 1978), Southwest couldn't fly beyond Texas.
1982 - Expands service to California.
1985 - Begins service at Chicago's Midway Airport. Acquires a competitor, Muse Air.
1989 - Annual revenue passes $1 billion.
I think at that point, DAL starting farming out all your flying to RJs to compete driving yall allowing the worst Codeshare language in history and leading to how many bankruptcies?