Cookies for AirTran...

[180ToTheMarker]

Reported By: Bill Liss
Web Editor: Michael King
Last Modified: 1/17/2007 10:46:18 PM


AirTran Using Cookies in Takeover Attempt
An unusual twist in discounter AirTran’s hostile takeover bid for Midwest Airlines.

For AirTran, the deal means $345 million in cash and stock, but for passengers of Milwaukee-based Midwest, it means perks they say have earned the small airline a reputation for over-the-top customer service.

Among the perks -- freshly baked chocolate chip cookies for every passenger. But now, a group of Midwest shareholders, fearing the loss of the famous chocolate chip cookies, are launching a grass-roots effort to stop the takeover attempt.

How does AirTran fight back? Add marketing panache to the dollars and stock. It will be a first.

“We’re going to go to a Hallmark bakery in Milwaukee, and take these chocolate chip cookies, and put them on all of our flights, and give the chocolate chip cookies to all of our customers,” said AirTran marketing vice-president Tad Hutcheson.

Between AirTran and Midwest, that’s more than 65,000 cookies a day.

 

[CA1900]

Between AirTran and Midwest, that’s more than 65,000 cookies a day.

They keep this up, and they're going to have to put a hiney horn in every seatback pocket.

 

[DonVerita]

But will these cookies be warm...or cold? That's the question.

The customers want warm. You listening management? Give the customers what they want.

 

[another cfii]

Man, i should buy some stock on the flour industry! That's a lot of obese kids in a few years if they keep this up.. They'll probably start to put threadmill in the planes too when the FDA finds this out.

 

[walden]

http://www.ghettocookies.com/

Airtran's new sub-contractor.

 

[cl65capt]

http://www.ghettocookies.com/

Airtran's new sub-contractor.

I dont care who you are, thats funny!

 

[Oakum_Boy]

Reported By: Bill Liss
Web Editor: Michael King
Last Modified: 1/17/2007 10:46:18 PM


AirTran Using Cookies in Takeover Attempt
An unusual twist in discounter AirTran’s hostile takeover bid for Midwest Airlines.

For AirTran, the deal means $345 million in cash and stock, but for passengers of Milwaukee-based Midwest, it means perks they say have earned the small airline a reputation for over-the-top customer service.

Among the perks -- freshly baked chocolate chip cookies for every passenger. But now, a group of Midwest shareholders, fearing the loss of the famous chocolate chip cookies, are launching a grass-roots effort to stop the takeover attempt.

How does AirTran fight back? Add marketing panache to the dollars and stock. It will be a first.

“We’re going to go to a Hallmark bakery in Milwaukee, and take these chocolate chip cookies, and put them on all of our flights, and give the chocolate chip cookies to all of our customers,” said AirTran marketing vice-president Tad Hutcheson.

Between AirTran and Midwest, that’s more than 65,000 cookies a day.

This just shows what lazy and classless Americans want. Cheap tickets and warm cookies to clog their arteries and super-size their butt cheeks.

 

[ReverseSensing]

I always though cookies were a stunt at best. Who knew -- besides the MBAs -- that cookies were a business plan. D@mn those MBAs are smart.

Good thing us dimwitted pilots don't have to do any of the heavy lifting around here like figuring out how to give away cookies.

I don't know about buying stock in flour, but I think I'll buy some in the company that makes the hiney horn and seat belt extenders.

 

[CA1900]

The site with the hiney-horn -- SkyHigh Airlines is really funny. I particularly like the "Free Range Fares" calculator!

 

[GuppyWN]

http://www.ghettocookies.com/

Airtran's new sub-contractor.

Uh.... If Whoopi likes it, Gup don't like it.

Gup

 

[Phaedrus]

Uh, do you often refer to yourself in the third person? Kinda Bob Dole-ish.

 

[mnboyev]

Now that is some funny swill fellas.....But how hey gonna get em to MKE from the Bronx? How does a fella find a site like that anyway?.. nice post..not PC though...

 

[Phaedrus]

Pray tell, what exactly is un-PC about that post?

 

[dalegribble]

What I like about midwest is the business class seating. Rarely fighting for overhead space, and not being crammed in the standard coach tight fit. Service has always been excellent. Great crews and flight attendants. Oh........and the cookies are a nice touch too.

 

[wms]

What pax want is a meal on a four hour flight and some friendly professional service. The cookie is just a part of the brand, but if it were to stop it would add to the cry about how the airlines don't care about the passengers. I got news for you, they don't. Some are just better at using perks to cover it up.

 

[ACL65PILOT]

Midex is one of the only airlines out there with any customer loyalty. They do it with great service, great people and something that other airlines do not get. They actually will go out of their way to help you out. It is the entire business plan. Of course there are some issues, but they are better than anything that I have ever seen. I flew on them last night and I have to say it is always a pleasure.
If Airtran actually wins out, they need to hire their customer service trainers. They will have a lot to learn from Midwest.

 

[ACL65PILOT]

Midex is one of the only airlines out there with any customer loyalty. They do it with great service, great people and something that other airlines do not get. They actually will go out of their way to help you out. It is the entire business plan. Of course there are some issues, but they are better than anything that I have ever seen. I flew on them last night and I have to say it is always a pleasure.
If Airtran actually wins out, they need to hire their customer service trainers. They will have a lot to learn from Midwest.