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Consider Taking Off The Rose-Colored SWA Glasses For a Moment and Discuss...

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Voice Of Reason

Reading Is Fundamental !
Joined
Sep 21, 2004
Posts
1,369
Considering that not too long ago UAL was the "holy grail set-for-life" pilot job, and most people thought that nothing could change that...I have a topic for discussion about SWA.

Please don't turn this into a SW hating thread, or a "we'll always be on top thread" from the opposite side.

I'd like to hear from some people who feel they might have a bit of financial sense (of which I have absolutely none) which might explain to me HOW SWA can succeed in THIS economic climate (and worsening), especially once the effects of no longer benefiting from smart fuel hedges kicks in.

The only rational-seeming way for airlines to survive, seems to be to clear out the negativity that makes them so hated in the eyes of the general public, AND raise prices and pass costs along to customers, not cheap tickets from employee subsidies....

Which brings me to SWA... just HOW will they be able to continue (in THIS economic env & worse) to pay employees the way they do (well) and keep tickets dirt cheap? I just don't see how people are talking one minute as if these low cost carriers will survive (in THIS climate) and then how fares need to raise exponentially another minute (which seems to be the solution I see).

I could understand if SWA was on a Wal-Mart type road (cheap/mass product/PITIFUL wages)...but I don't get how they can continue to be on top with their current model (as the economic climate worsens, and the effects of loss of great fuel hedges kicks in).

What makes people think that SWA won't find itself in the same position as a UAL (recently the holy grail, now the polar opposite)? Yeah, maybe they have much better management than UAL...but HOW do they survive (and continue to survive) in these unprecedented conditions and remain "low cost"?

Again...break it down for the financial knowledge impaired... I am genuinely curious as to how to gauge this and not get in the mode of jumping from ship to ship (remaining at the bottom at each ship) following a good job that may not exist anywhere transporting passengers in any venue (that doesn't involve the following : being away 7 or 8 days at a time for your entire careers, justifying your flight plans to some (fractional) CEO you're flying that think he knows it all, or
going to a foreign country and fly for an Emirates type operation)....
 
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The fuel hedges never run out friend. Three guys at SWA buy and sell those contracts all day. Its their job. The only way they would work against us is if a new oil field was found somewhere, and the cost of oil dropped by a huge amount and stayed down.

SWA isn't saddled with huge overhead for airport lounges or first class seats that get given away more than sold, and they don't throw big bucks at lawyers to work on mergers that never happen.

SWA could stumble if we got bad leadership at the top, but I think they handle changing economic environments better than anyone.
 
The fuel hedges never run out friend. Three guys at SWA buy and sell those contracts all day. Its their job. The only way they would work against us is if a new oil field was found somewhere, and the cost of oil dropped by a huge amount and stayed down.

SWA isn't saddled with huge overhead for airport lounges or first class seats that get given away more than sold, and they don't throw big bucks at lawyers to work on mergers that never happen.

SWA could stumble if we got bad leadership at the top, but I think they handle changing economic environments better than anyone.

Good insight...

So, if they are still doing fuel hedges...they are now much more in line with high fuel prices, though, right (as opposed to $50 a gal or something)?

I also get that they manage their money much better than most airline mgts, but with the low cost fare structure....

...I don't know....I guess I just don't get how ANYONE will stay in business as far as things have come, and where it seems to be headed...
:bawling:
 
You run lean and fast. Take advantage of the economic environment by lowering ticket prices when your competition can't. This way, you can bleed your competition and still not look preditory. Plus, chapter 7 liquidation sales are cheaper and less complicated to aquire assets through, verses through merger acquisition laws. Same tactic the Russians used to defeat Napoleon. Let the environment kill your enemy, it takes less effort and the produces the same results.

-Spartacus
 
Red Lion Hotels. Camp counseler FA uniforms. They distill their own whiskey. It's the little things.
 
I don't know the details of the hedges, but they are home heating oil contracts, not jet fuel. Home heating oil is traded on the commodity markets (I think) and jet fuel is not, so when you hear about hedges, it sort of misleads you that we pay less at the pump.

You're exactly right in that it is better money management, but it is also cost control. Our seat mile cost is between 6-7 cents a mile, not including fuel.

And like KaptainKiwi said, we are a productive group. By the end of June I will be close to 500 hours so far, and that is with between 14-17 days off each month. I'm ok with that because I have no problem earning my paycheck. When you are getting paid to stay home, deadhead, sit in your hotel, etc., its great for you, but not the group.

Work hard, play hard, go home. Works for me.
 
1000 hrs of block a year and 14 days off a month ... my how the dream has changed.

The good news is we get to do it until we turn 65!
 
I don't know the details of the hedges, but they are home heating oil contracts, not jet fuel. Home heating oil is traded on the commodity markets (I think) and jet fuel is not, so when you hear about hedges, it sort of misleads you that we pay less at the pump.


Home heating oil? :confused:
Now I am totally confused... :erm:
 
Home heating oil closely follows the price of crude oil. Since you can't buy crude oil on the futures market - they buy home heating oil futures.

Productivity is huge. We fly our airplanes more per day and turn them around quicker than most. Our pilots work more per day than most. BIG.

Our linear system is big. We don't take you back forth to the hub and sit for 4 hours. We take you in the general direction you want to go and the airplane keeps moving.

I hate to say it like this but we don't have to outrun the bear, we just have to outrun the other guy.

I am confident in WN's leadership and direction. We have always prospered when times were the bleakest. I believe you are seeing that again now. The balance is too not grow more than you can support.

Cheers,
Gup
 
If you want an interesting read, try "NUTS", basically a history of SWA and their business philosophy.

Yeah I know there is alot of Kool Aid in this book, nevertheless, it might answer alot of questions as to why they are, and have been so successful.


The hedging thing could come home to roost if oil crashes because their pricing advantage would erode but I wouldn't bet on oil coming down anytime soon.

You probably would have better luck digging up Jimmy Hoffa and seeing him pitch in the World Series.
 
Home heating oil closely follows the price of crude oil. Since you can't buy crude oil on the futures market - they buy home heating oil futures.

Okay...I am VERY dense when it comes to this stuff, so bear with me...
So how does an airline "hedging" home heating oil directly help the airline with its jet fuel costs (or does it?)?
:confused:
 
The fuel hedges never run out friend. Three guys at SWA buy and sell those contracts all day. Its their job. The only way they would work against us is if a new oil field was found somewhere, and the cost of oil dropped by a huge amount and stayed down.

So, if oil goes to $500 a barrel and SWA is hedged at $350, that's okay? Don't think so.
 
Haven't heard anything lately about the whole SWA/FAA fiasco, and what kind of economic impact (if any) huge fines (if there will be) would have on the airline?
 
Word at HQ is the fine will be much, much less because SWA had the FAA primary inspector's approval to do what we did. When it gets to court that should weigh heavy in our favor. As far as any problems it cased with daily ops....that was very minimal.
 
So, if oil goes to $500 a barrel and SWA is hedged at $350, that's okay? Don't think so.

If oil gets that high, SWA maybe the only one around who can afford it. In reality, the US economy will be on life support before this happens. Leisure travel, yeah right, gone as would be most of the airlines not only here but worldwide. If oil goes to $500, our dollar would be so weak that the peso would be worth a bunch more. Then Mexico would be building a fence.
 
SWA actually pays the same for fuel as everyone else. Each quarter you will have a column on the balance sheet titled "Realized Gains from Fuel Hedging". Something to that effect. Anyway, any money you made from that offsets what you spent in fuel.

Honestly, the productivity at SWA is quite amazing. They fly the jets A LOT. Don't spend a lot of time on the ground, cause planes don't make money on the ground. Without a hub and spoke system you are not rushing folks to a hub to make the final connection.

I've worked at a regional and another major and I can say in they are far more efficient with aircraft than the other guys. That is not enough to offset the cost of fuel right now, but the hedging is helping that. This is the most important thing to remember regarding hedging. IF THE MASSIVE FUEL HEDGES WERE NOT IN PLACE A SWA THE BUSINESS PLAN WOULD HAVE BEEN DIFFERENT.
 

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