01-03-2007, 14:37 #
15 YourPilotFriend
YourPilotFriend
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It has nothing to do with the employees, I think they are great people and are very lucky. The problem is the companies approach to business is absolute cost minimalism...Do not confuse this with profit maximization. In other words SWA analyzes routes for maximum capacity increase on a slim margin. It may be the best in terms of airlines but that's because of such controlled costs. This is called the
Southwest effect. If an airline is charging 20 cents a mile, SWA will go into an area and charge 12 cents a mile.
The problem with this approach is that the model assumes exponential growth if you do not raise fares. Simply put SWA will have to raise fares considerably to remain profitable as other airlines match SW prices. This is why SWA load factors have remained consistent over the years. If SW is allowed to grow untamed this is a good thing for pilots, as they pay the best salaries now. However, such growth is physically impossible, which is why, I have said SW will be
bankrupt by 2009 if it continues on its current course. They would need over 1000 737's by 2009 to avoid it. They could raise fares and risk the capacity drop if other airlines do not match. Fuel going up in price would also help SW.
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