British Airways goes after the charter market...sort of

[DieselDragRacer]

http://online.wsj.com/article/SB100...a&loomia_si=t0:a16:g2:r4:c0.0629477:b28021134

"This will appeal to people using executive jets, but with our whole network behind it," Mr. Walsh said. He promised service on the new route will outdo—with roomier seats and a better menu—BA's normal business class through its main hub, Heathrow. It will also be priced about 10% higher, he added: One-way fares start around £1300 or $2065.