Big Slick
Well-known member
- Joined
- Oct 18, 2004
- Posts
- 284
[FONT=Tahoma, Verdan, Lucida]Just When Airlines Thought It Was Safe To Get Back Into The Black...[/FONT]
[FONT=Tahoma, Verdan, Lucida]$75 Oil - A Whole New Dimension[/FONT]
[FONT=Tahoma, Verdan, Lucida]Hot Flash Summary: [/FONT][FONT=Tahoma, Verdan, Lucida]It's fairly certain that if oil stays above $70 - or goes even higher - the airline industry will need to again fundamentally change. [/FONT]
[FONT=Tahoma, Verdan, Lucida]Here's another strategic trend forecast from The Boyd Group, one that the aviation cognoscenti will sneer at today, and next year will be preaching like an evangelist who just discovered a gospel tent: The airlines best postured to weather this oil price storm are legacy carriers. The ones that will be hurt worst and first will be low-cost carriers. Some key points:[/FONT]
[FONT=Tahoma, Verdan, Lucida]Sorry to disappoint some of the lightweights in the financial world, or some of those college professors who purport to know the airline industry, yet couldn't recognize a flight coupon from a speeding ticket. The facts are now clear: it's the LCCs that have the problem, while re-structured legacies have the revenue advantage. [/FONT]
[FONT=Tahoma, Verdan, Lucida]Morphs To Come: Southwest. [/FONT][FONT=Tahoma, Verdan, Lucida]Southwest - take this to the bank - is fully aware of the situation, and is without doubt in the process of revising its traditional set - yes, set - of business models. The easy-meat markets are gone, so they have to now concentrate more heavily on taking share from other carriers, like at Denver and IAD, as opposed to relying on fare stimulation. [/FONT]
[FONT=Tahoma, Verdan, Lucida]They surely know that their traditional product - such as the "fall of Saigon" boarding process - might have been fun for the DAL-Lubbock crowd, but it's less and less competitive when compared to what Frontier, AirTran, jetBlue, United, and the rest of the industry are offering. They also know that their labor costs need to be addressed. Some exciting labor negotiations may be in the cards.[/FONT]
[FONT=Tahoma, Verdan, Lucida]Regarding Southwest, it's in it for the long-haul, and it's not going to be a static target for other carriers to shoot at. So plan on film at 11. Or, more correctly, film around the end of the year - there will be changes, and watch Wall Street go into a hissy-fit.[/FONT]
Continued Below:
[FONT=Tahoma, Verdan, Lucida]$75 Oil - A Whole New Dimension[/FONT]
[FONT=Tahoma, Verdan, Lucida]Hot Flash Summary: [/FONT][FONT=Tahoma, Verdan, Lucida]It's fairly certain that if oil stays above $70 - or goes even higher - the airline industry will need to again fundamentally change. [/FONT]
[FONT=Tahoma, Verdan, Lucida]Here's another strategic trend forecast from The Boyd Group, one that the aviation cognoscenti will sneer at today, and next year will be preaching like an evangelist who just discovered a gospel tent: The airlines best postured to weather this oil price storm are legacy carriers. The ones that will be hurt worst and first will be low-cost carriers. Some key points:[/FONT]
- [FONT=Tahoma, Verdan, Lucida]Legacies have reduced their operating costs, so they aren't wildly at variance with LCCs any longer. [/FONT]
- [FONT=Tahoma, Verdan, Lucida]Higher fuel costs will lead to higher fares. Higher fares will hit discretionary, price-driven passenger segments first. Passengers who in the past were created by low fares to Orlando will think twice with higher ticket prices and $3-per-gallon gas for the SUV.[/FONT]
- [FONT=Tahoma, Verdan, Lucida]Legacies will continue to have access to the strong growth traffic at places such as Shreveport, Taipei, Montgomery, Tupelo, and Kaoshiung. (Tupelo? Yup. Traffic's up almost double in two years. Maybe it's the consultant they hired.) LCCs don't have the fleets or the route systems to access these flows. [/FONT]
- [FONT=Tahoma, Verdan, Lucida]Most importantly, legacies are not as vulnerable to traffic down-turns as are LCCs. That's because several legacies have significant fleets they can quickly park, and have limited aircraft on order, unlike most LCCs. In fact, the new-airliner orderbook may well be the Achilles Heel of the LCC segment in the next 18 months.[/FONT]
[FONT=Tahoma, Verdan, Lucida]Sorry to disappoint some of the lightweights in the financial world, or some of those college professors who purport to know the airline industry, yet couldn't recognize a flight coupon from a speeding ticket. The facts are now clear: it's the LCCs that have the problem, while re-structured legacies have the revenue advantage. [/FONT]
- [FONT=Tahoma, Verdan, Lucida]Fact: American and Continental both reported operating profits - which, for all those ivory tower academics out there, means they made money running an airline, and did so paying essentially retail for fuel.[/FONT]
- [FONT=Tahoma, Verdan, Lucida]Fact: The low-cost phenomenon, as it is structured today, is running out of steam. Fact: without the fuel hedges (which, again, was a brilliant bet) Southwest would have reported not only net losses, but probably operating losses as well. The conclusion is inescapable that the future is in the revenue stream - and that's where the traditional low-cost model is running into problems. [/FONT]
[FONT=Tahoma, Verdan, Lucida]Morphs To Come: Southwest. [/FONT][FONT=Tahoma, Verdan, Lucida]Southwest - take this to the bank - is fully aware of the situation, and is without doubt in the process of revising its traditional set - yes, set - of business models. The easy-meat markets are gone, so they have to now concentrate more heavily on taking share from other carriers, like at Denver and IAD, as opposed to relying on fare stimulation. [/FONT]
[FONT=Tahoma, Verdan, Lucida]They surely know that their traditional product - such as the "fall of Saigon" boarding process - might have been fun for the DAL-Lubbock crowd, but it's less and less competitive when compared to what Frontier, AirTran, jetBlue, United, and the rest of the industry are offering. They also know that their labor costs need to be addressed. Some exciting labor negotiations may be in the cards.[/FONT]
[FONT=Tahoma, Verdan, Lucida]Regarding Southwest, it's in it for the long-haul, and it's not going to be a static target for other carriers to shoot at. So plan on film at 11. Or, more correctly, film around the end of the year - there will be changes, and watch Wall Street go into a hissy-fit.[/FONT]
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