here's the article.....
Delta to Cut Costs by $2.5 Billion
Fri Nov 15, 4:14 PM ET
By MARK NIESSE, Associated Press Writer
ATLANTA (AP) - Delta Air Lines is launching a low-fare mini-airline at the same time it cuts costs by $2.5 billion more over the next three years.
Delta needs to further reduce spending to deal with the lingering effects of the Sept. 11 attacks, Chief Financial Officer Michele Burns announced Friday at an industry conference in Key Biscayne, Fla.
Details of the coach-class airline-within-an-airline will be made public by the end of the month, spokeswoman Peggy Estes said.
Also Friday, Delta said it reached a tentative agreement with the Air Line Pilots Association (news - web sites) for a proposed marketing agreement with Continental Airlines and Northwest Airlines. The code-share proposal, which is being reviewed by federal regulators, would allow the airlines to sell seats on each other's flights as if they were their own, and to cooperate on frequent flier programs.
J.P. Morgan airline analyst Jamie Baker said the new low-fare unit, which hasn't been named, would help Delta, the nation's third-largest airline, fend off increasing competition from lower-cost carriers such as AirTran, JetBlue and Southwest.
"Delta's goal is to retard the growth of its discount competitors, and at the same time, more closely align its costs with discounters," Baker said.
Baker said he expects the new Delta unit will try to avoid traditionally congested hubs and concentrate on routes between the Northeast and Southeast.
Estes would not say what the low-fare division would be named, what type planes it would use or whether pilots would be paid less.
Increasing competition from Delta won't hurt JetBlue because it's growing fast and its customers are loyal, said spokesman Gareth Edmondson-Jones.
"We feel secure nothing can touch us," Edmondson-Jones said. "Imitation is the sincerest form of flattery, and the airline-within-an-airline model hasn't worked so far."
Baker said the new Delta carrier could avoid mistakes made by its last low-cost venture, Delta Express, by using larger planes.
"This reduces Delta's per-seat costs to a level more closely related to its discount competitors," Baker said. "Simply by having a bigger plane with more seats, an airline can spread out its costs."
AirTran, whose fares have been matched by Delta since 2001, isn't worried about the venture either, spokesman Tad Hutcheson said.
The cost cuts announced by Delta come on top of $1 billion in previous cuts, which included plans announced last month to eliminate up to 8,000 jobs.
Burns did not specify how the airline would save an additional $2.5 billion, although she said it would try work-at-home programs and would review employee benefits before seeking labor concessions.
Shares of Delta closed down 31 cents, or 2.8 percent, to $10.89 on the New York Stock Exchange (news - web sites).
US Airways is restructuring under bankruptcy-court protection and United Airlines is involved in intense negotiations with workers in an effort to win a $1.8 billion loan guarantee from the federal government. Without the government backing, United's chances of avoiding its own bankruptcy court filing are slim, analysts said.
Delta has fared better than US Airways and United, but its troubles still run deep. The airline lost $326 million in the third quarter and more than $900 million since the year began. In 2003, Delta said it will have to spend up to $250 million in cash and take charges of up to $300 million because of its underfunded pensions.
Delta chairman Leo F. Mullin has blamed the industry woes on higher airline insurance premiums and government security mandates that will cost the industry $4 billion this year. He said that doesn't include $2.5 billion in lost revenues from passengers who won't fly because of hassles associated with the new security measures.