Pickle said:
SWA also said they wouldn't ever do a code share.
I am just saying.......
Actually, if memory serves me correctly, Southwest had done a code share before.
I'm all for making changes to our business model to keep us profitable and competitive. Code sharing is one thing; it made good business sense on many different levels.
At this point in time, I don't think acquiring ATA makes good business sense. There are enough challenges in this industry that we don't need to add to it by acquiring another airline - particularly one who has quite a different business model than ours.
I've always heard Southwest executives say that they'd rather grow Southwest internally, rather than through the acquisition (or merger) of other airlines. One of the big reasons they give is that acquisitions or mergers are hell on the employees. Even though the Morris Air acquisition was tame by airline industry standards, it wasn't without its bumps in the road. And the bigger the airline gets, the more difficult the integration becomes.
When you buy another airline, you buy more than just their planes, gates, etc. You also buy all their problems and mistakes.
I just honestly don't see Gary as being up for that type of a beating. Southwest has enough challenges to deal with anyway. Why add to the confusion by buying another airline? I think you'll see Southwest stay focused on slow and steady growth from the inside instead.