Alaska has always been about brand and service. RJs don't offer that sort of "service" (ie. no first class nor the range and comfort). As long as we stay one type aircraft, scope means didly IMHO. So all you hard core scope guys/gals, how much are you willing to give up $wise to get a strong scope language? BTW, I'm pretty junior.
Are you talking about the same Alaska that I see in sea, PDX, sjc, lax, boi, oak, and bur? I'm pretty sure they have a couple q400s already flying for them.