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Airlines Hurting say SWA and JBLU

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flyguppy

Well-known member
Joined
Sep 25, 2003
Posts
130
Pretty much confirms my suspicion that just about every airline's business plan has UAL or UAIR liquidating. Now that it looks like they won't, managments have no idea what the hell to do.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Airlines' world of hurt
Top CEOs sound alarm

Dawn Gilbertson
The Arizona Republic
Apr. 29, 2005 12:00 AM

You know the airline industry is in a heap of hurt when the CEOs of its two star performers offer a gloomy outlook.

Despite profits and prospects that are the envy of the industry, Southwest Airlines' Gary Kelly and David Neeleman of JetBlue Airways sounded the same alarms as other CEOs at an aviation conference in Phoenix on Thursday.

"I think it's as bad as it's ever been," Kelly said. advertisement




Neeleman, who joked that he felt like hanging himself after hearing his colleagues' dire predictions, said, "The situation where it stands today is not sustainable over the long term."

The industry's major woes are no secret: stratospheric oil prices and cheap airfares due to too many flights. Projections call for the industry to lose $5 billion this year, or $1 million an hour.

"Either the price of oil has to come down or fares have to go up," Neeleman said, echoing a refrain heard over and over from the executives and other industry officials at the 14th Aviation Symposium sponsored by Phoenix Sky Harbor International Airport.

Few expect much relief on the oil front. Indeed, Kelly said airlines just might have to adjust their businesses to an oil price of $50 a barrel or higher.

"No one is prepared" for that scenario at this point, including Southwest, he said. Airlines are going to have to drill down their costs even more and look for ways to boost revenue.

The executives acknowledge that it's hard for passengers to understand how the industry is losing its shirt when practically every flight is packed. Indeed, travel demand is the strongest it has been since before the devastating Sept. 11, 2001, terrorist attacks, especially among vacationers.

But "you can't be fooled (by full flights)," Frontier Airlines CEO Jeff Potter said.

Here's why: Airlines are filling the planes in part by offering a slew of cheap seats. Potter jokes that it's easy to "get people off couches" with low fares.

The problem is especially bad on the East Coast where low-cost carriers like Southwest, JetBlue and AirTran Airways are growing rapidly alongside entrenched carriers defending their turf. That means a lot of discount fares even at the last minute.

"The notion that the industry has unlimited ability to increase pricing is just flat wrong," Kelly said. He said the strong demand is "diluted among too many seats and too many carriers."

The fare picture is not as bad in Phoenix and on the West Coast, where competition is not as stiff and some airlines have cut back flights. America West Airlines posted some of the best revenue gains in the industry last quarter as a result. It is much less exposed in the East Coast than Southwest, which has been feverishly expanding in cities like Philadelphia and is adding Pittsburgh to its route map next week.

As they have since Sept. 11, industry officials are anxiously waiting for the other shoe to drop. All would like to see the number of flights cut back to better match demand, but none think they're the one who should do it.

The fingerpointing is heaviest at airlines in Chapter 11 or on the brink, such as US Airways, United and Delta. The wish of the stronger airlines is clearly that failing carriers would just go out of business.

"Somebody needs to liquidate and sell off assets," Kelly said.

That's easier said than done in the airline business, given bankruptcy laws, government and supplier support and, to everyone's amazement, deep-pocketed investors willing to plow money into the volatile industry.

"It's awfully tough to kill an airline," said Douglas Runte, managing director of Morgan Stanley.

That's why talk generally turns to consolidation in the industry. Many executives say merger deals are inevitable, with the talks under way between America West Airlines and US Airways underscoring the point.

That doesn't mean it or other mergers will work. Kelly called mergers a disaster, and he and others provided a laundry list of reasons why they're tough to pull off: labor integration, different cultures and, especially in this environment, lack of money.
 
Ummm......here's an ingenious business plan that I have come up with after hours and hours of exhaustive research, coffee, cigarettes, and every single aviation book and resource that I could come up with.....

RAISE THE F-ING TICKET PRICES!!!!!
 
I like the thought of re-regulation, myself.

Ahhhh, to be at Pan Am in 1964 . . . . . . . when pilots were paid, and Air Hostesses were weighed.

Sigh.
 
Anybody read this months Forbes article on oil.They said oil will peak soon and come back down to $30 dollars a barrel.We can only hope.
 
CapnVegetto said:
Ummm......here's an ingenious business plan that I have come up with after hours and hours of exhaustive research, coffee, cigarettes, and every single aviation book and resource that I could come up with.....

RAISE THE F-ING TICKET PRICES!!!!!

OK, if you do that and no one follows, you're dead. Imagine CO raising ticket prices alone. They will lose market share quickly. The management at DL, WN, AA, etc. will love the increased market share.

Kelly and Neeleman claim that a major needs to collapse to reduce capacity across the industry, which will in effect raise prices. What they don't say is that they plan to quickly filll in behind the suddenly reduced capacity and increase capacity within their own airline.

It's a national game of Texas Hold 'em with employees careers at stake.
 
Even with oil at $30.00 a barrel, it still does not address or fix the problem of inexcuseably cheap airfares. Each respective lowcost airline will defend their company's right to charge a low fare in order to draw customers, but what is going to happen when SouthPink rears it's head in HOU or BOS with 75 new Airbus aircraft and fares so low that you can add with both hands? The same thing that is occuring now; the lowcost airlines will not be the lowcost airlines any more and every other company will lower fares to meet or beat the new competition. This will again come from wages, benefits, and retirements. Until the fare structure is capped or limited in a range set by the gove....

wait, that's deregulation............never mind.
 
737 is right.....the airline industry is the ONLY industry that doesn't pass increased costs on to the customers. In any other industry, if the cost of doing business rises, the cost of the product rises. Sooner or later, ticket prices are going to HAVE to come up, once SWA's fuel hedges run out, among other things.
 
Hi!

There are thousands of independent truckers who are out of business now. They tried to raise their fares to cover the increased fuel costs, and their customers either moved to the railroads, or to larger trucking companies who had the volume to keep their costs down long enough to drive the indys out of business.

Airlines are just like any other competitive business. You have to provide either a higher quality product to justify your higher prices, or you have to price your product low. If you can't make money, then eventually you are bought our or become extinct.

Cliff
MMIO

PS-If we were back in the day neither you or I would be writing or reading on flightinfo, because the number of pilots required would be much lower. There is tons more money being made in aviation today, as there are tons more planes/pilots/crew.
 
I love how the dudes at SWA and JetBlue say a carrier has to liquidate. Why don't they make the sacrifice then?
 
CapnVegetto said:
Ummm......here's an ingenious business plan that I have come up with after hours and hours of exhaustive research, coffee, cigarettes, and every single aviation book and resource that I could come up with.....

RAISE THE F-ING TICKET PRICES!!!!!

737 is right.....the airline industry is the ONLY industry that doesn't pass increased costs on to the customers. In any other industry, if the cost of doing business rises, the cost of the product rises. Sooner or later, ticket prices are going to HAVE to come up, once SWA's fuel hedges run out, among other things.

These posts are insightful and brilliant. Positively brilliant. Wharton school?

Actually there is a logical reason ticket prices are too low. Our consumer driven society, American business law and the flow of capitol. The government, thru bankrupcty court, loans and subsidies, allows weak carriers to survive. The excuse? possible loss of more jobs at once great companies. Possible loss of voter support. GECAS is extending cash and delaying lease payments from weak airlines. The excuse? to keep planes generating revenue (the real reason is to control lease prices by keeping the industry hopelessly indebted to them).

The weak carriers are trying to keep revenue up by resisting the pressure to reduce capacity in the face of competitor expansion. This makes sense because it is expensive to reduce capacity too quickly. Is the predatory expansion of competitors wrong? I don't know. I do know it is considered the American way. Americans love new, successful companies. Seldom are the older companies given a second thought. I personally think that is a shameful way to throw away companies that have served the public well over the years. Americans love low prices. Look at Walmart and the proliferation of Chinese goods. Another shame on the American consumer.

Once the hedges produce less revenue this industry will still be in the crapper if other factors don't improve. The hedges have just been a speed bump on this road to ever more affordable airline travel. If the American consumer were to suddenly get more disposable income it would be helpful, IMHO. But with all the junk we buy from China (can you say trade imbalance) I don't see that happening.

The debt that is piling up on some carriers is very real and it will change the market place. Their will be more and more challenges mounted against the old guard due to the lead weights around their necks. I feel that the danger of outright failures continues to increase even as the status quo looks more stable. I look to Mesa to help fuel another joint venture. After them, other profitable companies will follow.
 
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FlyBoeingJets said:
I look to Mesa to help fuel another joint venture.


If only Bill Gates could invent a giant hand that would come out of the computer and slap the crap out of somebody when they post stuff like this.
 
atpcliff said:
You have to provide either a higher quality product to justify your higher prices, or you have to price your product low.

I agree 100%. The problem these days is that you could buy a ticket on United, or so you thought, but never once come in contact with a United plane or crew. And people know this. There is no branding anymore - airlines can't market something that isn't their own. If you buy a ticket on SW or JetBlue, you know what you're getting every single time. They're the exception.

The only way to fix this, IMO, is to do away with the contract flying and "keep it in the family". But, that'll never happen. And people will continue to buy based off of cost alone.

~wheelsup
 
Learluv, you misinterpret my remarks. I DO NOT wish another joint venture. I just predict its occurrence.
 
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Ahhhh, to be at Pan Am in 1964 . . . . . . . when pilots were paid, and Air Hostesses were weighed.

Sigh.


:D

Aye, them were the days...Beam me back Scotty.

Actually, when reading the book SKYGODS, one sees a different side of the Pan-Am coin..It was not all roses then either.
 
Just read an article about GM. They are the same boat as airlines. Being squeezed by "legacy" costs, low prices, and overcapacity. They are in deep stuff if they don't do something now. But just like the airlines, they will probably will wait until it is too late.
 
OK, if you do that and no one follows, you're dead. Imagine CO raising ticket prices alone. They will lose market share quickly. The management at DL, WN, AA, etc. will love the increased market share.

Miles,

First, *unilaterally* raising ticket prices won't work, I agree. However, I've always been perplexed by the collapse of fare hikes when only ONE carrier (typically NW) didn't go along.

Answer me this: in the above scenario (NW as the sole holdout among the legacies after an *across the board* fare increase), how would every other legacy lose market share if they held firm on the price hike? Would people flock to NW leaving all the other airlines planes half full? I don't think so - NW doesn't have the capacity to handle that many people. Would passengers accept a circuitous routing, say LAX-DTW-BOS, and wasted hours sitting in a connecting terminal instead of flying non-stop - all for saving an extra $50? Don't know about you but I'd pay an extra $50 to avoid sitting around DTW wasting time waiting for my connection and risking a WX delay or mechanical and arriving at my destination hours behind when I could've been there.

Remember, this is concerning LEGACY carrier pricing.
 
Great posts, Kramer (FLyboeing) and LearLuv (that hand thing was pretty funny).

Kramer has good points. First is the fact that Americans buy cheap things from Wal Mart. Second is the idea of more disposable income.

Why does the American consumer buy the Chinese goods that Wal Mart provides? Because our standard of living in this country has been much higher than anywhere else. We can take our disposable income and buy more foreign goods because they are cheap. We want more than we had before and have become a nation of consumers.

How does this pertain to the Aviation business. I think the standard of living in America will decline or at least be status quo. We are losing the global economic battle. Higher national debt, lower GDP. Less business, less business travelers. Less travelers period.

I didn't go to Wharton, but I can see what's going on around me. What the hell is our Government doing? As we continue to lose ground economically, and we continue to spend more than we make, I don't expect things to get any better. Maybe we are all just too greedy.


Its a big giant freakin' conspiracy and I will expose those involved. Hey, what's that black helicopter doing over my house.
 

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