snowman said:
Swa boarding is a pain in the rear. HOW is the herd method more efficient than handing out seat assignments?
I used to believe that until I watched it in action. SWA's method takes advantage of some simple psychological facts:
1. Everybody wants a good seat.
2. They want to get on first to get that seat.
These simple facts are why they're able to turn an airplane in a quarter-hour when the others are just thinking about starting boarding. You consider it a "herd method," but it's really no different from what I see on other major carriers -- they just "assign" the seats at a different time in the process.
The difference is that, with seat pre-assignments, when they announce "Now boarding rows 15 and higher,
everybody crowds around the doorway, slowing down the boarding immensely. "Please stay seated until we call your row." Yeah, right.
The alternative, since everybody's going to be standing up around the doorway
anyway, is to board them as they come, group by group. And so that's what SWA does. They're almost all lined up and waiting for the airplane, which means everybody gets on and off that much faster.
I ask you, which is worse: Being assigned a middle seat ahead of time, or getting one when you board? I'd say neither is any better. Nobody likes a middle seat except a kid traveling between his parents. That's why I like their method of rewarding those who check in early by getting in the first boarding group. And unlike days past where making a connection means you'll get one of the last boarding cards when you get to the connecting city, when you're making a connection, you get a boarding pass for that leg, too, so you'll almost always be in that "A" group there.
I never liked the IDEA of the SWA-style boarding. But having experienced it both ways, I really like it. The only part I can't figure out is why people in group "A" line up way ahead of the flight. They're going to get a good seat, no matter where they are in that line! Item #2 above, I guess.