A true race to the bottom of the ticket yield game. The Truth of the matter is that AAY at it's current pricing structure is only making a net operating profit on the extras it sells on board. AAI on the other hand could, and should also sell extras. This would allow them to achieve a lower price point with respect to their average ticket price.
This is a very important time for MCO. MCO has always had a very low ticket yield, Actually one of the lowest in the world. We are now going to see for the first time a true battle royal. The LCC's that have taken over MCO are going to be tested for the first time ever from a new ELCC ( Extreme Low Cost) business model. This has never been done. The LCC's are the expensive outfits in town, that's just crazy to think that way.
The reality of the situation, is that AAY has nowhere it go. They cannot go any lower. They have figured out a way to make a profit at the end of the year from exclusively selling product in route. If you stripped out these extras, they would achieve breakeven. So, in turn they are at the ultimate bottom. When they develop a pricing structure, AAY doesn't factor in making a profit. They price on break even, as opposed to everyone else in business factors in a profit. This is the big advantage AAY has.
The trump card is when every one like JB,SW,and AAI get together and dump an enormous amount of seat availability on a market. Can AAY achieve a load factor to break even?. Remember, AAY needs to fill the plane just to break even. That's the unknown. It's all going to come down to who has the most cash to burn. I hope it never happens to the LCC guys that they have to take a pay cut to achieve victory in this blood bath. If that happens we are all screwed.
One last point, It's not the 20 $ gap in Capt. pay that let's AAY make a profit, or charge lower for a round ticket. The 1.018% in total labor costs from paying more to the Capt's would not change the business modal at all. Please stop telling the AAY guys they are only making money because of the low pilot pay. That's crazy talk. And if so, let's look at the other LCC's startup pilot pay scales back in the day. It's not even close to the legacy pay for that time. It was just as bad. So don't call the kettle back boys.
good luck