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It's out of the box thinking that seems to be paying off... a total frequency shift of the B6 marketing department. Keep it up!

'tail
 
Now there's someone who hit the nail on the head! It is about marketing exposure to the millions of people that browse e-bay every day. It is also the first airline to do so. I think it is a brilliant strategy.

Not just the people who browse Ebay...they got a lot of press from this. Very smart IMHO.
 
I am impressed to say the least. This industry is not about sticking your nose in the air with a double breasted blazer thinking you are the best. It is about survival of the fittest and being humble enough to try try alternative strategies.

If we can market flights with lower loads and put a few thousand $$ more of revenue onboard it is a win win. That $4000 mystery vacation that costs us probably only a $1000 can buys lots of extra jet fuel.

While no management team can do everything right I must say that JB has been exceptional at raising revenues and yields year over year..
 
Can you back up the lowest yield thing? I actually thought Jetblue was ranking high in the yield department? I saw some internals from US Air that ranked Jetblue at the top of the yield chart.

sure, just about every edition of ATW. More specifically either May or June's edition. They've been that way for a while.

They even make SW look like DL's CVG prices.
 
sure, just about every edition of ATW. More specifically either May or June's edition. They've been that way for a while.

They even make SW look like DL's CVG prices.
Revenue was up 12% in August and double digits the previous 3 or 4 months prior.
 
yea...I'm looking fwd to our next earnings report.

But I'm sure everyone is doing fairly well with Oil much lower lately...
 
Quote:
Originally Posted by relief tube
sure, just about every edition of ATW. More specifically either May or June's edition. They've been that way for a while.

They even make SW look like DL's CVG prices.


Revenue was up 12% in August and double digits the previous 3 or 4 months prior.



I was wondering what relief tube was talking about as well. Is he talking about our few cheap tickets that we sell per flight to reel in the fares? Relief tube, could you provide a link that shows our RASM and CASM numbers low?
 

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