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Consider Taking Off The Rose-Colored SWA Glasses For a Moment and Discuss...

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Voice Of Reason

Reading Is Fundamental !
Joined
Sep 21, 2004
Posts
1,369
Considering that not too long ago UAL was the "holy grail set-for-life" pilot job, and most people thought that nothing could change that...I have a topic for discussion about SWA.

Please don't turn this into a SW hating thread, or a "we'll always be on top thread" from the opposite side.

I'd like to hear from some people who feel they might have a bit of financial sense (of which I have absolutely none) which might explain to me HOW SWA can succeed in THIS economic climate (and worsening), especially once the effects of no longer benefiting from smart fuel hedges kicks in.

The only rational-seeming way for airlines to survive, seems to be to clear out the negativity that makes them so hated in the eyes of the general public, AND raise prices and pass costs along to customers, not cheap tickets from employee subsidies....

Which brings me to SWA... just HOW will they be able to continue (in THIS economic env & worse) to pay employees the way they do (well) and keep tickets dirt cheap? I just don't see how people are talking one minute as if these low cost carriers will survive (in THIS climate) and then how fares need to raise exponentially another minute (which seems to be the solution I see).

I could understand if SWA was on a Wal-Mart type road (cheap/mass product/PITIFUL wages)...but I don't get how they can continue to be on top with their current model (as the economic climate worsens, and the effects of loss of great fuel hedges kicks in).

What makes people think that SWA won't find itself in the same position as a UAL (recently the holy grail, now the polar opposite)? Yeah, maybe they have much better management than UAL...but HOW do they survive (and continue to survive) in these unprecedented conditions and remain "low cost"?

Again...break it down for the financial knowledge impaired... I am genuinely curious as to how to gauge this and not get in the mode of jumping from ship to ship (remaining at the bottom at each ship) following a good job that may not exist anywhere transporting passengers in any venue (that doesn't involve the following : being away 7 or 8 days at a time for your entire careers, justifying your flight plans to some (fractional) CEO you're flying that think he knows it all, or
going to a foreign country and fly for an Emirates type operation)....
 
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The fuel hedges never run out friend. Three guys at SWA buy and sell those contracts all day. Its their job. The only way they would work against us is if a new oil field was found somewhere, and the cost of oil dropped by a huge amount and stayed down.

SWA isn't saddled with huge overhead for airport lounges or first class seats that get given away more than sold, and they don't throw big bucks at lawyers to work on mergers that never happen.

SWA could stumble if we got bad leadership at the top, but I think they handle changing economic environments better than anyone.
 
The fuel hedges never run out friend. Three guys at SWA buy and sell those contracts all day. Its their job. The only way they would work against us is if a new oil field was found somewhere, and the cost of oil dropped by a huge amount and stayed down.

SWA isn't saddled with huge overhead for airport lounges or first class seats that get given away more than sold, and they don't throw big bucks at lawyers to work on mergers that never happen.

SWA could stumble if we got bad leadership at the top, but I think they handle changing economic environments better than anyone.

Good insight...

So, if they are still doing fuel hedges...they are now much more in line with high fuel prices, though, right (as opposed to $50 a gal or something)?

I also get that they manage their money much better than most airline mgts, but with the low cost fare structure....

...I don't know....I guess I just don't get how ANYONE will stay in business as far as things have come, and where it seems to be headed...
:bawling:
 
You run lean and fast. Take advantage of the economic environment by lowering ticket prices when your competition can't. This way, you can bleed your competition and still not look preditory. Plus, chapter 7 liquidation sales are cheaper and less complicated to aquire assets through, verses through merger acquisition laws. Same tactic the Russians used to defeat Napoleon. Let the environment kill your enemy, it takes less effort and the produces the same results.

-Spartacus
 
Red Lion Hotels. Camp counseler FA uniforms. They distill their own whiskey. It's the little things.
 
I don't know the details of the hedges, but they are home heating oil contracts, not jet fuel. Home heating oil is traded on the commodity markets (I think) and jet fuel is not, so when you hear about hedges, it sort of misleads you that we pay less at the pump.

You're exactly right in that it is better money management, but it is also cost control. Our seat mile cost is between 6-7 cents a mile, not including fuel.

And like KaptainKiwi said, we are a productive group. By the end of June I will be close to 500 hours so far, and that is with between 14-17 days off each month. I'm ok with that because I have no problem earning my paycheck. When you are getting paid to stay home, deadhead, sit in your hotel, etc., its great for you, but not the group.

Work hard, play hard, go home. Works for me.
 
1000 hrs of block a year and 14 days off a month ... my how the dream has changed.

The good news is we get to do it until we turn 65!
 
I don't know the details of the hedges, but they are home heating oil contracts, not jet fuel. Home heating oil is traded on the commodity markets (I think) and jet fuel is not, so when you hear about hedges, it sort of misleads you that we pay less at the pump.


Home heating oil? :confused:
Now I am totally confused... :erm:
 

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