What exactly does SWA have hedged? Have they been hedging oil at 90?
The resaon hedges are bought, is not the intention of making money off of them. The fact that the do make money is a bonus. They are bought to make a fixed number to predict opersting costs.
Lets say SWA hedges at $100 til 2014. Then Some form of hybrid vehicle come out and they are cheap and reliable and everything else and oil drops to $70 a barrel. SWA is not required to use the $100/brl fuel they can just buy off the current market at $70.
Now if oil goes to $120 they still have the right to purchase fuel at $100 and thus giving them fixed numbers to plan on. Operating at $70 just gave them and everyone else more profit.
Hedging will never go away. There is always someone out there willing to sell you insurance again anything. It is called the futures market in the WSJ.