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Looks like some form of assigned seating is also on the way! RB
. We also plan to implement a variety of revenue-enhancing initiatives by the end of 2007 that set the stage for continued profitability into the future," he said.
During fourth quarter 2007, Kelly said Southwest plans to: * Slow its available seat mile (ASM) growth to approximately six percent * Enhance its low-fare structure * Enhance its Rapid Rewards frequent flyer program * Launch a new advertising campaign * Unveil a new boarding/seating method
"We are very excited about major revenue initiatives that are scheduled for implementation by the end of this year. In all, we are targeting more than $1 billion in incremental revenue over the next few years to overcome higher fuel costs and reach our financial targets," RB
only the poor will sit in the middle
Not great news, but I imagine there are a dozen airlines that would like to "only" get 19 brand new planes next year.
but let's face it. the fuel cost argument is a weak one. it's very simple. fuel goes up: ticket prices parallel the cost increase. airlines make money. all is well. even Southwest has to play the fuel game with the hedges tapering off in the near future.
I interviewed last month. I somehow bet this doesn't increase my odds of getting a phone call.
Canyon,
You want a two day PM on 7/23??? Pays 14.5
Hummm....Sounds like you got through upgrade OK...Congrats..