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Because "Ugly Airplanes that make a lot money" takes up too much space!
Seriously...flew through SLC today and saw the elegant NWA A319 and a host of pretty Delta birds. The CRJ in UAL colors was also elegant. And that wingleted 737 in two tone brown just looked dirty. I know SWA is a superior airline--and full of great people. But couldn't those birds paint schemes be just a tad "prettier" without hurting the shareholders or employees? Shamu and the Lone Star bird stick out as "paint done right..." IMHO. How about a little of that SWA creativity applied to the designs?