Horsepower impresses the layman. Torque imparted to the propeller is a bigger concern, but nobody is impressed with torque. Hence, the salesman speaks in terms of horsepower. The customer believes that increasing horsepower makes a faster airplane, and is better.
The saying "horsepower sells airplanes, but torque makes them go," is a very old one.
A bigger engine with more horsepower has the potential to apply more torque to the prop, but in level flight when one is using a fixed pitch propeller at a given RPM, this is entirely meaningless. Excess power means more climb, but no more speed.