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What's in a name? The Merged Airline's name would be......

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General Lee

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Did anyone catch this from a previous article? I thought everyone said Delta would lose their own name or not get the rights to Asian routes? Not according to this article.... Read the underlined part please...



By LIZ FEDOR, Star Tribune

Last update: January 12, 2008 - 12:17 AM
Hours after the Delta Air Lines board began meeting Friday to consider merger talks with Northwest Airlines or United Airlines, Northwest CEO Doug Steenland signaled that he is ready to talk to potential partners.
"If we wait to react to what others do, we could be left with options that are undesirable or with no options at all," Steenland said in an internal memo to the airline's 32,000 employees.
Delta's board was expected to decide whether to pursue formal merger discussions with Northwest, United or both.
It's unclear what transpired at that meeting. Delta declined to make any public statements about it, and a spokesman was reluctant to even confirm that it took place.
"While we have a number of board meetings annually, we do not comment on the dates, locations or contents of those meetings," Delta spokesman Anthony Black said on Friday.
Northwest and United were also silent.
The air of secrecy surrounding the meeting only lent credibility to the idea among analysts that a merger overture is in the works.
Many aviation experts agree that Delta, which is now headed by former Northwest CEO Richard Anderson and has a large and growing transatlantic business, could significantly strengthen its position by merging with Eagan-based Northwest or Chicago-based United. Those two carriers have the largest presence in Asia among U.S. airlines.
A combination with either would make Delta the largest U.S. airline and presumably prompt others to consider combining as well. Anderson has pledged to keep the Delta name and Atlanta headquarters in any deal.
Steenland's Friday memo indicates that Northwest may be ready to do more than wait to see whether Delta picks it as a merger partner. It could explore deals with other carriers.
"We cannot control or predict what other airlines or airline shareholders may do," Steenland said. But he added, "Doing nothing could be our worst alternative."
It's tougher to go alone
After Northwest had preliminary merger discussions with Delta while both carriers were in bankruptcy, Northwest's board decided that the airline would leave Chapter 11 last spring as a standalone carrier.
In his Friday memo, however, Steenland said going it alone has become a tougher proposition for Northwest in recent months.
"With our restructuring, we are positioned better than most of our peers to operate profitably," he said. "However, the significant increase in the price of fuel, from what we had projected in our business plan, puts extra pressure on our ability to maintain this level of profitability."
Northwest's business plan was based on $75-per-barrel oil, significantly below the current price near $93.
In October during a quarterly earnings call, Steenland talked about the financial benefits of industry mergers, but he also cited the serious risks involved, which include combining workforces and securing regulatory approval.
In his Friday memo, Steenland did not directly state that Northwest will pursue a merger. However, he said, "The right transaction could be of benefit to our employees, our shareholders and the communities we serve."
U.S. Rep. Jim Oberstar, D-Minn., said in an interview Friday that he had been contacted by Northwest that day and planned to speak with Steenland late Friday or over the weekend.
Oberstar, who is chairman of the House Transportation and Infrastructure Committee and could hold hearings on major airline mergers, said he wanted to "understand what Northwest's intentions are and to reaffirm my concern about consolidation in the industry."
Pitting United vs. Northwest?
Airline consultant Dan Kasper, who served as an expert witness for Northwest in its bankruptcy case, said it could be intriguing if Delta chooses to follow a dual track and engage in merger talks with both United and Northwest. If that occurs, Kasper said, "I assume they'd be looking for the best deal and thought that's the best way they could extract it."

In November, Pardus Capital Management, a New York-based hedge fund, attempted to pressure Delta into quickly doing a deal with United. The hedge fund hired former Continental CEO Gordon Bethune to assist in its merger analysis.
"This is like a closed circle. It's like pals taking care of each other," Oberstar said. "These money managers are just leaping over a host of concerns that have to be evaluated and any one of which can block a proposal."
Phil Baggaley, a credit analyst with Standard & Poor's, said Friday that a merger could make it possible for airline employees to regain some of the wages and benefits they recently lost. Employees at Northwest, United and Delta took pay cuts to help their airlines survive during bankruptcy.
"Reopening contracts in order to merge airline operations could give organized labor the opportunity it seeks to dramatically increase pay and benefits, undoing much of the cost-cutting achieved in Chapter 11," Baggaley said in a report.
Although mergers pose huge challenges, Kasper said, "it's not surprising that Delta is playing" because Delta's bankruptcy creditors committee picked board members it knew would seriously consider a merger.


Bye Bye--General Lee
 
FWIW, someone I know in NWA management who told me the same thing. The 5th freedom rights are not dependent on the name of the company, they transfer to whoever NWA merges with.
 
How about this: Keep HQ in Atlanta, keep our uniforms (because they're cooler looking and I just bought mine), go with the NWA paint job and change the name to TWA...Transoceanic Worldwide Airlines. Of course AA would have something to say about the TWA name, but hey....they've sold us the 75's already so why not the name too? Everyone gets new employee numbers so there's no b!tching over "red book" (nwa guys) and "blue book" (dal guys) when paired up. 5 year fences and equipment freezes for everyone. Everyone on property pre-2007 is on an intregrated list based on a MUTUALLY agreed on formula (that is NOT decided in arbitration) and 2007 newhires are DOH. Anyone still out on furlough comes back on the pre2007 list on either side. I know I'll be accused of heracy(sp?) by even hinting the Delta name be changed...but we have to give on something in a merger of equals....I'd rather budge on the name and keep the HQ in the south, 20 below preflights SUCK....been there done that got the T shirt!
 
Delta is a much better name, brand and reputation than NorthWest. Even the new Delta paint job is better than the NorthWest one, where one side of the tail points to the north east and they used too much masking tape at the base of the tail to paint the whole thing red. Although doesn't South African get a royality every time a new Delta tail gets painted? Anyway I predict Delta if its DAL/NWA and probably still Delta if its DAL/UAL. NWA and UAL have both suffered serious customer service issues lately while Delta has been luckier (or better?) and the Delta logo is the best of the 3 anyway.
 
Well, maybe Delta's CEO Anderson doesn't know anything about treaties.... Oh wait, he ran Northwest Airlines for years... He probably fully understands the treaties. Anderson therefore wouldn't state publically that Delta would be the remaining name if that couldn't be the case. Follow the logic?
 
Anderson is borrowing a page out of Buffoon's (Bethune) playbook and telling the employees what they want and need to here. As a lawyer he knows exactly what the treaty says and talked to us at a leadership seminar about it in detail and how specific and valuable it is to NWA INC. Still lean toward the NWA purchase of CAL (Newbridge Corp. exp. 04/08) and the NWA INC. Certificate owning Asia. NWA has authority to fly out of 11 U.S. cities to Tokyo and beyond and the 787 will be flying out of many of them in a few years as the real value of hundreds of NWA slots start to get utilized. The time has come. P.S. When I mention Delta in Narita they say it is a name on a silver handle in the rest rooms.
 
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Anderson is borrowing a page out of Buffoon's (Bethune) playbook and telling the employees what they want and need to here. As a lawyer he knows exactly what the treaty says and talked to us at a leadership seminar about it in detail and how specific and valuable it is to NWA INC. Still lean toward the NWA purchase of CAL (Newbridge Corp. exp. 04/08) and the NWA INC. Certificate owning Asia. NWA has authority to fly out of 11 U.S. cities to Tokyo and beyond and the 787 will be flying out of many of them in a few years as the real value of hundreds of NWA slots start to get utilized. The time has come. P.S. When I mention Delta in Narita they say it is a name on a silver handle in the rest rooms.

Maybe you should call up Liz Fedor, the writer of this article, and tell her Anderson is wrong or lying.
 
Maybe you should call up Liz Fedor, the writer of this article, and tell her Anderson is wrong or lying.

A better suggestion might be not to believe anything said in the press, especially by management, much less set your expectations for what the merged company will be called, seniority protections, bases, etc.

Anderson may be a good CEO, but he has zero loyalty to DAL. He is a slick operator, and can shake your hand and smile while slicing off your nuts with the other.
 
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A better suggestion might be not to believe anything said in the press, especially by management, much less set your expectations for what the merged company will be called, seniority protections, bases, etc.

Anderson may be a good CEO, but he has zero lo

I don't have a say in your fight, but I would like to see something you have saying otherwise. Besides what you have "heard", can you show anything that supports what you have to say? I would like to see it. Reading this article and reading Steenland's memo, I would think Northwest is not playing the dominating roll here. Do you think this author misquoted Anderson? I guess that is possible. He would know a lot about that treaty since he ran Northwest for awhile.
 
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So...if Delta name and HQ survive, what will the hat policy be? Now optional at nwa, and ignored at nwa airlinks....

I can just imagine the fee-for-departure free for all when the merged carrier puts it's airlink flying up for bid. Hope alpa stops the bidding war...
 

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