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What is Delta focused on? Service and new routes, stupid!

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General Lee

Well-known member
Joined
Aug 24, 2002
Posts
20,442
Delta Airlines Focused On Service, New Routes, CFO Says


DOW JONES NEWSWIRES
June 13, 2007 7:49 p.m.


By Paula L. Stepankowsky
Of DOW JONES NEWSWIRES


After a 19-month bankruptcy restructuring that fixed the balance sheet and reduced costs, Delta Air Lines Inc. (DAL) is focused on giving premium service and designing its route structures for maximum profit, Chief Financial Officer Ed Bastian said at a global transportation conference in New York Wednesday.

Delta's reputation for service suffered as it struggled with financial problems, but now it is focused on the customer - something that will pay off in increased revenue, Bastian said in a presentation broadcast over the Internet.

He said Delta's on-time rankings have improved to the point where it has been in first place 25 out of the past 26 weeks. It is also deep-cleaning its aircraft more often, as well as improving its baggage handling.

"This is a great opportunity for us to continue to reduce costs," Bastian said. "We will spend more than $100 million a year on lost baggage."

On the route front, Delta has ordered new Boeing 777 aircraft for use on new Asian flights, including, it hopes, to China, Bastian said. Delta is also working to increase flights to Europe, Africa and the Middle East, he said.

Earlier Wednesday, the Atlanta-based carrier said it would change its accounting for its SkyMiles frequent-flier program. This would add $72 million to revenue for the two-month period ending June 30 and $186 million for the eight-month period ending with December. For the latter period, Delta forecasts $43 million in pretax income, a turnaround from its previous estimate of a loss of $145 million.

Delta estimated a second-quarter operating margin of 11% to 12%, as domestic capacity is expected to fall by 4% to 6% and international capacity is expected to rise by 14% to 16%, compared with the same period in 2006. Mainline nonfuel unit costs are forecast to drop 2% to 3% in the quarter from the previous year.

Delta also amended its Visa/Mastercard card agreement to eliminate a $1.1 billion withholding requirement for Delta tickets purchased on Visa or MasterCard. While the airline was going through bankruptcy proceedings, the credit-card processors withheld paying Delta for an amount generally equal to potential liability for tickets purchased with Visa or MasterCard that hadn't yet been used for travel. Bastian said this savings will help reduce Delta's estimated $7.6 billion debt by the end of 2007.


Bye Bye--General Lee
 
Deep cleaning? WTFO! I just flew on one of your "deep cleaned" airplanes. Gum stuck to the seat pocket and sun chips all over the seat. Good luck selling that trashy product as "deep cleaned". Jeez.:(
 
Deep cleaning? WTFO! I just flew on one of your "deep cleaned" airplanes. Gum stuck to the seat pocket and sun chips all over the seat. Good luck selling that trashy product as "deep cleaned". Jeez.:(

You probably also left a poop stain, but I guess that was our fault too. We should have found that piece of gum in the seat pocket between the 45 minute turns. Yeah, that was all our fault. You probably ate some of those Sun chips too.


Bye Bye--General Lee
 
enjoy it while you can mergers are coming soon!

And we will be the ones acquiring. We will have the advantage. But, we will enjoy it while we can!! That USAir/Delta proposed merger sure did well in Congress, didn't it! You sure seem to know what will happen! Any lottery numbers you can share with us??!!!


Bye Bye--General Lee
 
enjoy it while you can mergers are coming soon!

I think it's all a bunch of talk from the same suspects, Tilton, Leonard, and Parker. No one else really seems to want a merger and any big ones would face massive resistance. Heck even the small ones, Airtran and Midwest, are facing resistance from the state of Wisconsin and the employees. I would bet things look the same as they do now in a couple years. Of course, I could be wrong........
 
You probably also left a poop stain, but I guess that was our fault too. We should have found that piece of gum in the seat pocket between the 45 minute turns. Yeah, that was all our fault. You probably ate some of those Sun chips too.


Bye Bye--General Lee


Wow, I'm totally impressed at your wit and repartee. I guess this IS the "New Delta" huh? Paying pax have a bad experience (yes I buy my tickets now) and that is the way Delta addresses the problem. Kudos to you General! Customer service is back at Delta! ..l..:erm: I did pay a little visit to the DOT website though. I guess I'll be paying them regular visits in the future.
 
You probably also left a poop stain, but I guess that was our fault too. We should have found that piece of gum in the seat pocket between the 45 minute turns. Yeah, that was all our fault. You probably ate some of those Sun chips too.


Bye Bye--General Lee


General, even as a nonrev, I am disgusted by the quality of the cabin and the quality of the service. ASA does a better job than Big D when it comes to cabin presentation, IMHO.
 
General, even as a nonrev, I am disgusted by the quality of the cabin and the quality of the service. ASA does a better job than Big D when it comes to cabin presentation, IMHO.


I don't know about other airplanes, but I think my fleet (88) has pretty nice cabins now, and they are generally very clean.
 
General,

Did you see the article in Forbes last week about new reporting rules that will phase in over the next few years requiring leases on equipment to be listed as long term liabilities on the balance sheet? Currently, leases are just listed as an expense, not debt. Although it applies to all companies, it will be most damaging to the cash flow, earnings per share, and market capitalization of companies with lots of expensive leased equipment. The one airline mentioned specifically was Delta. In the next two years, Delta will suddenly have 10 Billion dollars in additional debt on its balance sheet (and that is post-bankruptcy lease rates). There are several other airlines in the same boat, notably Continental which leases the bulk of its fleet. Airlines who own large parts of their fleet such as Northwest should be less affected.
 
I think it's all a bunch of talk from the same suspects, Tilton, Leonard, and Parker. No one else really seems to want a merger and any big ones would face massive resistance. Heck even the small ones, Airtran and Midwest, are facing resistance from the state of Wisconsin and the employees. I would bet things look the same as they do now in a couple years. Of course, I could be wrong........

Small ones?! Hell, they have been kicking your a$$ for so long now you wouldn't know what small is...or maybe you would.
 
Working for RAH, who provide feed for just about everybody, I can tell you that Delta has their sh!t together!
UAL is a train wreck - don't care about customers, don't care about cleaning (regional aircraft atleast).
USAIR is worse than than UAL - morale is terrible and it shows!
American - we hate to fly and it shows!
CO is the only one that compares to Delta, but I've only ridden in the back, not seen their operation behind the scenes.

Every turn in ATL, Delta cleans our aircraft! You can see the difference between the DAL E170s and the UAL/USAIR E170s. The ATL ramp ops are very efficient (yes, they have plenty of room). The only criticism is the JFK ramp op - that needs fixing, if it wants to come anywhere near DAL's standards elsewhere.
Good product, good people!
 
Wow, I'm totally impressed at your wit and repartee. I guess this IS the "New Delta" huh? Paying pax have a bad experience (yes I buy my tickets now) and that is the way Delta addresses the problem. Kudos to you General! Customer service is back at Delta! ..l..:erm: I did pay a little visit to the DOT website though. I guess I'll be paying them regular visits in the future.

You need to fly Airtran instead, they sound like your type of passengers.
 
General, even as a nonrev, I am disgusted by the quality of the cabin and the quality of the service. ASA does a better job than Big D when it comes to cabin presentation, IMHO.

How about when you enter an ASA airplane in the summer in atlanta? Way too hot, not enough air, and the crews seem bothered? I prefer Delta jetways and a cooler airplane.
 
General,

Did you see the article in Forbes last week about new reporting rules that will phase in over the next few years requiring leases on equipment to be listed as long term liabilities on the balance sheet? Currently, leases are just listed as an expense, not debt. Although it applies to all companies, it will be most damaging to the cash flow, earnings per share, and market capitalization of companies with lots of expensive leased equipment. The one airline mentioned specifically was Delta. In the next two years, Delta will suddenly have 10 Billion dollars in additional debt on its balance sheet (and that is post-bankruptcy lease rates). There are several other airlines in the same boat, notably Continental which leases the bulk of its fleet. Airlines who own large parts of their fleet such as Northwest should be less affected.

Northwest owns a lot of their DC9s, and they will be leaving. Delta still pared down their debt in bankruptcy, and will have an advantage compared to others. Other airlines that did not have that option will really be in trouble unfortunately.
 
At the end of the day, you either charge more for your typical coach seat than your competitor, say $180 as opposed to $150 for a one-way ticket, and for this extra money you provide your passengers cleaner airplanes, more food, possibly a bit more legroom, more reliable service, etc . . . or you charge the same amount and attempt to be "better." But the latter option cannot work. If you all charge the same amount for a ticket, when it all washes out, service will be the same on most airlines. Well, either that, or you will go out of business.

How does Delta expect to pour more money and resources into better quality for their passengers, yet also charge the same as AirTran?
 
It seems to me that Delta ought to stop trying to compete with the low-cost carriers, and charge maybe 20% more than they do, and give people a better product for it. Then the LCCs have their niche, and an airline like Delta has its.

This seems to work for hotels, restaurants, car manufacturers . . . just about every industry out there except airlines, for some reason.
 
At the end of the day, you either charge more for your typical coach seat than your competitor, say $180 as opposed to $150 for a one-way ticket, and for this extra money you provide your passengers cleaner airplanes, more food, possibly a bit more legroom, more reliable service, etc . . . or you charge the same amount and attempt to be "better." But the latter option cannot work. If you all charge the same amount for a ticket, when it all washes out, service will be the same on most airlines. Well, either that, or you will go out of business.

How does Delta expect to pour more money and resources into better quality for their passengers, yet also charge the same as AirTran?

In one word, VOLUME. (SNL "Change Bank" fake commercial--it only breaks change) No, Delta actually flies to places Airtran doesn't and has increased that service over the last couple years (international). The dollar is cheap for the Europeans, and they don't mind paying $500 each way from Europe because it is really half that in Euros. Delta knows how many US Dollars they need to make a profit. While domestic airlines fight it out over here until they are bloody, the lagacies will find more money and profits overseas, and bring them through their hubs and make them profitable. Skybus and others will bring down domestic yeilds even more. Also Delta and NW just went through bankruptcy, lowering fixed costs and variable costs even more. It will give them a cost advantage.
 
Once SWA buys Delta, they will staple them to the bottom and the General will be slingin' gear for 6-7 legs a day with LBB and MAF overnights! But keep your head up General...within a few years you might be able to hold a CRP overnight!!!:)
 

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