whymeworry?
Well-known member
- Joined
- Sep 17, 2005
- Posts
- 701
>>>Now that they lost that crutch they have to actually compete to run an airline. Imagine that.<<<
No...it had nothing to do with fuel hedging. It's having to compete against the biggest crutch of all -- bankruptcy ...that allowed SWA's competitors to dump debt, totally screw their investors, creditors, and by shredding contracts and promised retirements -- employees.
And someone stupidly mentions that the playing field has been "leveled"? Yeah...bankruptcy and cutting your employees pay, benefits, and retirements in half does a real good job of that!! Nice way to operate and compete!!
Not all airlines filed for Ch 11 protection. Mine didn't. It has been documented in numerous financial articles that SWA used the hedges to gain market share, by keeping the product below real marketplace cost due to fuel hedges. That's one strategy, and it certainly worked, they did indeed gain market share. But when it comes time to sober up to the realties of paying retail for fuel, they've come to realization that they have to price the product accordingly in order to assure profit. It's suddenly not so easy to go after that market share. to add to their woes, if they stop growing, their labor costs soar due to longevity scales.
Hey, don't shoot the messenger. I have absolutely no problem with SWA's success model. Most of it is built around incredible respect and investment in the employee. I completely agree with that approach. But lets call a spade a spade. The next decade is going to be much harder for them than the past. Solely due to their dependance on fuel hedges in past year, which are now mostly gone.
I still believe they will succeed, and even grow. And I want them to succeed because they are one of the only companies in America who has a corporate culture that truly puts employees first. But their going to have to work to compete now (the mgmt that is). In the past they just coasted as a result of successful fuel gambles.