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Virgin America looking at D/FW Airport
Wednesday January 11, 707 pm ET
British entrepreneur Richard Branson's splashy, U.S. startup Virgin America has named Dallas/Fort Worth International Airport as one of 35 markets it may serve if allowed to begin operating.
Virgin named D/FW in its Dec. 9 filing with the U.S. Department of Transportation. The DOT determines Virgin's ownership fitness, citizenship and airworthiness, said Stacy Geagan, a spokeswoman for Virgin. The airline also notified D/FW Airport that it may be seeking gates if allowed to start service. San Francisco-based Virgin is majority owned by investment group VAI Partners L.L.C., which in November supplied the airline with $177.3 million in financing. A minority interest is held by the U.K.-based Virgin Group companies, which is headed by Branson and includes Virgin Atlantic Airways, according to Virgin America's Web site.
Geagan said Virgin is considering D/FW and the 34 other potential markets because the carrier considers them underserved by low-fare carriers. Virgin hopes to offer low-fare service competitive with the handful of other low-fare U.S. carriers.
Of the 20 airlines now flying out of D/FW, six are low-cost carriers. D/FW has been laboring in recent years to expand its share of low-cost carriers. Fort Worth-based American Airlines Inc. offers some 80 percent of D/FW's flights, which has long had a reputation for high average fares.
Legacy carriers Continental Airlines Inc., based in Houston, Atlanta-based Delta Air Lines Inc., Fort Worth-based American and Elk Grove Township, Ill.-based United Airlines have all filed objections to Virgin's application with the DOT, Geagan said.
Because of that, the original DOT deadline to rule on the application has been extended, but Virgin hasn't been informed of the exact date, she said. The hope is to launch service this year, Geagan said.
A D/FW spokesman confirmed that D/FW Airport plans Thursday to file a letter with the DOT supporting Virgin's application to start domestic passenger service.
"We can confirm that the letter is going to be filed tomorrow in support of Virgin America opening up service as a low-cost carrier in the United States and hopefully, of course, becoming one of our low-cost carriers," said Brian Murnahan, an airport spokesman
Wednesday January 11, 707 pm ET
British entrepreneur Richard Branson's splashy, U.S. startup Virgin America has named Dallas/Fort Worth International Airport as one of 35 markets it may serve if allowed to begin operating.
Virgin named D/FW in its Dec. 9 filing with the U.S. Department of Transportation. The DOT determines Virgin's ownership fitness, citizenship and airworthiness, said Stacy Geagan, a spokeswoman for Virgin. The airline also notified D/FW Airport that it may be seeking gates if allowed to start service. San Francisco-based Virgin is majority owned by investment group VAI Partners L.L.C., which in November supplied the airline with $177.3 million in financing. A minority interest is held by the U.K.-based Virgin Group companies, which is headed by Branson and includes Virgin Atlantic Airways, according to Virgin America's Web site.
Geagan said Virgin is considering D/FW and the 34 other potential markets because the carrier considers them underserved by low-fare carriers. Virgin hopes to offer low-fare service competitive with the handful of other low-fare U.S. carriers.
Of the 20 airlines now flying out of D/FW, six are low-cost carriers. D/FW has been laboring in recent years to expand its share of low-cost carriers. Fort Worth-based American Airlines Inc. offers some 80 percent of D/FW's flights, which has long had a reputation for high average fares.
Legacy carriers Continental Airlines Inc., based in Houston, Atlanta-based Delta Air Lines Inc., Fort Worth-based American and Elk Grove Township, Ill.-based United Airlines have all filed objections to Virgin's application with the DOT, Geagan said.
Because of that, the original DOT deadline to rule on the application has been extended, but Virgin hasn't been informed of the exact date, she said. The hope is to launch service this year, Geagan said.
A D/FW spokesman confirmed that D/FW Airport plans Thursday to file a letter with the DOT supporting Virgin's application to start domestic passenger service.
"We can confirm that the letter is going to be filed tomorrow in support of Virgin America opening up service as a low-cost carrier in the United States and hopefully, of course, becoming one of our low-cost carriers," said Brian Murnahan, an airport spokesman