Parker has huge problems to deal with and his approach isn’t always the best as he is always trying to save a buck in the short term and it ends up costing us dearly in the future.
Examples:
1) Our website is a disaster. If you type in
www.americawest.com you get directed to a screen with the combined logos and two small links to both americawest.com and usairways.com. Very confusing to the passenger. If you choose usairways, and you try booking a trip on awa metal the price will be almost double what it would be if you picked the americawest site. For Mac users on Safari, if you leave out the www before americawest.com it will lead to an error screen. I wrote the IT department about this about a month ago and haven’t heard anything back.
----It would probably make better sense to spend some money on a professional web development team to get the web sites combined quickly. Instead we are doing it in-house to save money and are loosing millions in sales and ill will.
2) The company has no plans to upgrade the interiors of our aircraft. If you look at the successful low cost airlines they all have smart, clean looking, comfortable interiors. A 20 year old Southwest 737 looks brand new on the inside. The common airline needs a common look with a clean looking identity. Instead, you will see years of 737’s with seats from the mid 80’s. Many of the AWA 737’s have seat rows from all our different fleets. It looks bizarre. I was deadheading the other day in the back of the plane and my entire seat row was the type usually installed in the exit row with armrest tray tables. It’s embarrassing.
----But beyond just the looks, the Company has no plans to reconfigure the seating arrangements of the two fleets. AWA 737-300’s hold 134 pax. AAA 300’s hold 126. We are willing to loose 8 seats per flight because the Company feels it’s too expensive to reconfigure. Wouldn’t adding more seats for more revenue pay for the switch itself. Again, Parker trying to save a dime will cost us dearly. The other fleets have the same seating differences.
3) The new US Airways has an identity problem. We claim to be a full service low cost carrier with worldwide service, but we aren’t. An Envoy class ticket to Europe on US Airways costs exactly the same as a business class ticket on Continental or British Airways. Envoy class is nice, but it isn’t anywhere as nice as CO or BA. I’ve flown all three. Our 767’s are really bad. The 330’s are really nice but the service doesn’t compare to other’s charging the same price.
4) The Company is taking a hard nosed approach to labor negotiations. We asked the Company to bring the AAA narrow body fleets up to AWA’s rates and AWA’s 757 rates up to AAA’s rates to prevent whipsawing the two groups. The Company absolutely refused to do this. The Company wanted a 2 hour report for our new Hawaii flights. We asked them to par the 757 rates and for an international override on the flights. They not only refused, they are going to try to fly the trips with a 1 hour report. How many of our new flights will leave late?
5) There is little oversight on the new combined stations. We waited ten minutes two Sunday’s ago for the AAA ramp to park us in STL. The rampers were inside watching football. When they did show up it looked like they were wearing gangster ware and they didn’t have wands or even belt loaders ready to get the luggage. It took the station over an hour to turn us. This has been going on throughout the system, but the Company isn’t fixing it. They don’t want to spend money. It will cost us dearly in the long run.
6) We continue to shrink. Originally AWA was to get rid of 10 airplanes. Now the number has been quietly upped to 15. This includes one 757 that we just paid $1 million to ETOPS equip. AAA is also getting rid of a few more airplanes than originally planned. The money for the legacies seems to be in international expansion. We don’t have the planes to do it and there are no plans to get any.
As predicted Parker is in way over his head. I think long term we will be just fine. But the AWA mentality of doing more with less and no long-term investment is going to be a shock to the AAA people and could lead to years of mediocre performance. I don’t think we will be gone in five years, but we have a rough road ahead. I really hope I’m wrong!