goldentrout said:"However, if all the airlines fail as a consequence of the unfettered "competition" and free market that have produced prices below cost of the product airlines could go the way of the passenger railroad in the US."
While this statement sounds intelligent and well thought out, it has one huge, glaring fallacy.
Free markets cannot, by their nature produce prices below the cost of a product.
I wish I lived in your magical fantasy world where companies can't go bankrupt. In affect, that's what you're saying with your statement. If companies couldn't charge less than the cost of their product, then there would always be profits at every company in the country. That obviously isn't the fact.
Companies consistently charge less than the cost of the product for one main reason in this industry: to snuff out competition through price wars. They've gotten themselves between a rock and a hard place. They've forced fares too low to make a profit, but they can't raise them because the other airlines will keep their fares low to keep the pax from going back to your company. As I've said before, endless cycle. Your statement that it's impossible for a company to charge less than the cost of the product show your complete lack of understanding about how business is run in this country.
What the heck would be wrong with 3 or 4 SWA look alikes flying all over this country, with totally refundable fares at and below $300...and...the companies actually growing, hiring, and making money?
I fail to see how
a. lower fares
b. flexible fares
c. profitable airlines (i.e. airline stocks that actually appreciate in value)
d. stable, secure, good (not excessive) paying jobs
are bad things for the American public or airline employees.
"Unfettered" competition has done exactly what is is supposed to do.
It has produced companies that can offer a safe and reliable product at a reasonable price.
What's wrong with it is exactly what Surplus said, when SWA is faced against real competition eventually, they will not be able to continue to prosper as they now are. When there are 4 SWAs instead of one, SWA will finally have to compete. They really have no competition right now. AirTran and JetBlue operate on different routes mostly. When there are 5 SWA-like airlines competing, just like there are 5 majors competing now, then the same results will come to bear. These companies will resort to price wars of their own which will bring fares down to as low as $90 maybe! As a result, SWA will not be making a profit and will be in the same mess that UAL is now. Granted, this is all decades down the line, but it took almost 30 years for deregulation to bring down UAL and US Air also.