Blue Dude
Well-known member
- Joined
- Mar 28, 2003
- Posts
- 848
FlyDeltasJets said:Read any airline study. People choose tickets for price first, then schedule, then ff progams and other perks. If the prices were equal, the very vast majority of the people would be choosing the majors for their schedule, alliances, ff programs, international routes, etc. Evidence of this can be found in the multitude of low fare airlines who have gone out of business when directly competing with a major. IF the lcc's lose their cost advantage, they will die, or come to their employees to help them recapture it.
Your last sentence makes no sense to me. I still don't see it. Assume I'm dense and draw me a picture.
A cost advantage only affects the bottom line of that carrier. It is not a competitive advantage in the sense that it can be used against another carrier. Obviously, setting ticket prices is a competitive advantage, and the ability to set lower prices is consequence of lower costs. However, given equal fares, it makes no difference who has the lowest costs as long as that cost can be covered at those fares. Therefore, I'll reiterate that if Delta lowered its costs to be competitive at the lower fare levels, there would be no incentive for AirTran to further lower costs, because the situation at Airtran would be unchanged and it was already making money.
Here's a fictional scenario:
AirTran and Delta both serve ATL - LGA. Fares are roughly equal at an average of $150 one way. Load factor is 70% for both. Distance is 761 mi. RASM (for both carriers) is therefore 13.80 cents per mile. OK so far?
AirTran has a cost advantage. Suppose that on this route they have a CASM of 10.00 cents. Suppose further that Delta's CASM is 15.00 cents. Therefore AirTran makes money and Delta loses money.
Now, Delta management cracks heads and by some miracle gets their CASM down to 10.00 cents. Both carriers now make money on this route. In fact, at any cost below 13.80, Delta makes money on this route. Now what I don't understand is why suddenly AirTran must now lower their costs still further. Why should they? They're making just as much as before. Consumer behavior hasn't changed, as neither product has changed, nor has the fare structure, so your comments regarding ff miles, etc. are irrelevant. The competitive relationship between Delta and AirTran is unchanged by Delta's cost reduction.