GogglesPisano
Pawn, in game of life
- Joined
- Oct 20, 2003
- Posts
- 3,939
JetBlue markets fares set by price of oil
Wednesday August 16, 12:38 pm ET
JetBlue Airways Corp. has found a unique way to turn high gas prices into a marketing strategy as it launches service to Houston.
The low-cost airline has made special Blue Barrel Fares available for travel between Houston and New York City that are based on the price of a barrel of oil at each day's market close.
ADVERTISEMENT
Effective Aug. 15, JetBlue (Nasdaq: JBLU - News) says the price for a barrel of oil at each day's market close will determine the new one-way fare between the energy capital of the world, Houston, and New York City.
For example, on Aug. 15 the Blue Barrel Fare was $73 based on the previous day's market activity.
Blue Barrel Fares are available for purchase through August 21 and may change daily based on the price for a barrel of oil. Any travel must be completed between Sept. 7 and Nov. 15, 2006.
JetBlue's three daily nonstop flights between Houston's William P. Hobby Airport and New York's John F. Kennedy International Airport begin Sept. 7.
Blue Barrel Fares are also available from Houston to the following destinations via connecting service at JFK: Boston, Mass.; Burlington, Vt.; Buffalo, Rochester and Syracuse, NY; Pittsburgh, Pa.; Portland, Maine; Richmond, Va.; and Washington, D.C. (Dulles).
"We've all felt the effects of high oil prices," says David Neeleman, CEO and founder of JetBlue Airways. "We can't make the problem go away, but we can at least try to turn the price of oil into a good thing -- a great fare for a nonstop flight between Houston and New York ..."
In the six years since its launch, New York-based JetBlue Airways says its aim has been to create a new airline category -- an airline that offers value, service and style as well as 36 channels of free live satellite television at every seat.
JetBlue currently serves 41 destinations with more than 470 flights daily.
With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is not required.
Published August 16, 2006 by the Houston Business Journal
Wednesday August 16, 12:38 pm ET
JetBlue Airways Corp. has found a unique way to turn high gas prices into a marketing strategy as it launches service to Houston.
The low-cost airline has made special Blue Barrel Fares available for travel between Houston and New York City that are based on the price of a barrel of oil at each day's market close.
ADVERTISEMENT
Effective Aug. 15, JetBlue (Nasdaq: JBLU - News) says the price for a barrel of oil at each day's market close will determine the new one-way fare between the energy capital of the world, Houston, and New York City.
For example, on Aug. 15 the Blue Barrel Fare was $73 based on the previous day's market activity.
Blue Barrel Fares are available for purchase through August 21 and may change daily based on the price for a barrel of oil. Any travel must be completed between Sept. 7 and Nov. 15, 2006.
JetBlue's three daily nonstop flights between Houston's William P. Hobby Airport and New York's John F. Kennedy International Airport begin Sept. 7.
Blue Barrel Fares are also available from Houston to the following destinations via connecting service at JFK: Boston, Mass.; Burlington, Vt.; Buffalo, Rochester and Syracuse, NY; Pittsburgh, Pa.; Portland, Maine; Richmond, Va.; and Washington, D.C. (Dulles).
"We've all felt the effects of high oil prices," says David Neeleman, CEO and founder of JetBlue Airways. "We can't make the problem go away, but we can at least try to turn the price of oil into a good thing -- a great fare for a nonstop flight between Houston and New York ..."
In the six years since its launch, New York-based JetBlue Airways says its aim has been to create a new airline category -- an airline that offers value, service and style as well as 36 channels of free live satellite television at every seat.
JetBlue currently serves 41 destinations with more than 470 flights daily.
With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is not required.
Published August 16, 2006 by the Houston Business Journal
