The frequently very candid Mr. Neeleman "told an investor conference last week that JetBlue had set prices too high on top-end fares, failing to sell some seats, and too low on some bottom-end fares, selling out but at too low a price" . In other words, the cheapest fares were way too low, and the most expensive fares too high. Exactly. Put into hard numbers, Neeleman said that the airline had sold a lot of $69 tickets on their Florida routes, as well as a lot of $299 tickets. The average sale price, however, came out to $94-95, a price point at which the airline loses money on the flight. "We should have had more $129's and $139's," he said, according to thestreet.com. Which seem to me a perfect example of sensible, consistent, and reliable airline prices. (Neeleman's candor, and real-life examples, are almost astounding given the major/legacy airlines current lobbying onslaught against truth in advertising in the industry: A Move to Add Still More Fine Print to Advertised Airfares)
Is the author actually giving an example of a CEO who is actively breaking down results and then fixing problems? I thought the answer always ended up being that employees just gave up salary and benefits. I'm glad I work for this guy.