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The AJC's slanted take on corporate aircraft

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DieselDragRacer

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Apr 30, 2006
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To quote Southwest Airlines commercials, plenty of us “wanna get away.” No doubt, captains of industry do, too. But they won’t be joining you in the exit row.

Some of America’s largest companies don’t allow their chief executives to fly commercial, even when they’re off the clock. Many cite personal safety and security — backed up by third-party risk assessments — as primary reasons they require chief executives to use company planes.

Big names in Georgia business — Coca-Cola, Home Depot and soft drinks bottler Coca-Cola Enterprises — require their chief executives to use corporate aircraft for personal travel, including vacations and trips to other companies’ board meetings. The practice dates back more than a decade at Coca-Cola and is longstanding at other companies.

Yet critics say security concerns are used to justify an unnecessary perk, which can cost hundreds of thousands of dollars per year.

“It’s the silliest thing in the world,” said David Yermack, professor of finance and business transformation at New York University’s Stern School of Business. “The reality is the bargaining goes the other way: The CEO walks in and says, ‘Please require me to use the company plane.’”

Charles Elson, University of Delaware corporate governance expert, said it is “ridiculous” and “totally improper” to cite safety or security for personal usage.

Corporate jets can be lightning rods for critics of business perks. In 2008, executives of Ford, General Motors and Chrysler took private jets to Washington to ask for a loan, outraging the public.

Business aircraft, however, don’t always conform to the image of the high-flying chief executive. The majority of companies operating business aircraft have fewer than 500 employees, and only 22 percent of the passengers on business aircraft are top management, according to a study by research firm Harris Interactive for the National Business Aviation Association in 2009. Typically, only a small portion of aircraft usage is for personal travel.

Use of private aircraft for personal trips is generally reserved for the highest-level employees. A number of companies require it: General Mills, Kimberly-Clark, Kraft Foods, PepsiCo, Procter & Gamble, Pfizer, Walt Disney, Philip Morris International, ExxonMobil, American Express and Ford.

Policy governing personal trips varies among the Fortune 500. Hewlett-Packard’s chief executive may use company aircraft for personal trips at his own discretion. Kellogg requires it when practical. Most companies that make corporate jets available expect the chief executive to pay personal income taxes on the benefit.

A study published last year by The Corporate Library (now GovernanceMetrics International) found 40 percent of the companies in the S&P 500 reported aircraft expense for personal use by chief executives. The median reported cost rose by 51 percent, to nearly $97,000, in the five years leading up to the 2008-09 fiscal year.

“We’ve seen the rise of a corporate plutocracy,” said Shelley Alpern, vice president at Trillium Asset Management, an investment firm. “You’re talking about executives that are already highly compensated and can afford first-class tickets for their travel. A company paying for private use is just not a good use of funds.”

A variety of companies say corporate aircraft help executives efficiently manage farflung operations. Coca-Cola requires chief executive Muhtar Kent to fly on company aircraft for business and personal travel, indicating that the perk and others help minimize distractions.

“This requirement provides security given the high visibility of the company and its brands, maximizes [Kent’s] productive time and ensures his quick availability,” the company said. No other top manager at Coca-Cola Co. gets to use company aircraft for personal purposes, except in extraordinary circumstances.

Coca-Cola has six aircraft registered in Fulton County. That includes two Hawker 800XPs and two Gulfstream G550s, according to the Federal Aviation Administration.

Coca-Cola spent $165,000 on Kent’s personal travel last year. PepsiCo spent twice that amount for chief executive Indra Nooyi and three other top executives. Coca-Cola Enterprises and Aflac spent more than $185,000 last year.

Ford Motor Co. requires Alan Mulally and William Clay Ford Jr., chief executive and chairman, respectively, to use private aircraft for all trips. The policy, which cost $294,000 last year, is meant to ensure the personal safety of the two top executives, “both of whom maintain significant public roles for Ford,” the company said.

Bob Fornaro, chief executive of AirTran Airways, flies commercial for business and leisure trips. He uses commercial flights on other airlines when flying to a city AirTran doesn’t serve, spokesman Tad Hutcheson said. Similarly, Delta Air Lines executives use the company’s commercial jets for personal and business travel.

Most chief executives would be in no danger if they flew commercial, said Don Delves, a Chicago-based consultant focusing on executive compensation, corporate governance and performance. A few executives, such as Jeff Immelt of General Electric, are well recognized but most aren’t, Delves said.

Companies that disclose personal aircraft use by the CEO underperform the stock market by about 4 percent per year, according to a 2006 paper written by Yermack and published in the Journal of Financial Economics.

Yet there are contradictory statistics. Between 2003 and 2007, companies that used business aircraft outperformed nonusers in a variety of measures, including average annual revenue growth and profit growth, according to a report by Nexa Advisors LLC.

In a 2010 report, The Corporate Library said a chief executive’s use of a corporate jet may be justified on the grounds of security and efficiency. Yet Elson, the Delaware governance expert, called the safety and security reasoning a “tired excuse.”

Security is used as a justification for an exorbitant expense, Delves said. “This is highly frowned on by shareholders,” he said. “An obvious red flag.”
IBM and other wary companies disagree. The consulting and technology company said using corporate aircraft for all travel is a prudent step to ensure the safety of the chairman and chief executive. IBM has operations in more than 170 countries, including emerging markets where security concerns are a reality, the company said.

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, said chief executive David Novak has been physically assaulted while traveling. Novak and his family also have received threatening letters and calls at home.
Reported attacks on high-level executives are rare, and it is impossible to track credible threats not reported. People in the security industry still cite the 1992 kidnapping and murder of Exxon executive Sidney Reso as an example of the worst that can happen.

“Threats happen all the time. ... And they don’t make the newspaper,” said Geoff Kohl, editor in chief of SecurityInfoWatch.com, a site that covers the security industry. “The threats are more 
real now.”

http://www.ajc.com/business/top-execs-fly-in-912547.html
 
"journalism" and the AJC have long been contradictory terms. Editor Cynthia (pronounced CYM-FIA by most of her ilk) Tucker looks for any excuse to pander to the moochers. God Bless her she's an Aubie too....Cue Boortz...
 
Bob Fornaro, chief executive of AirTran Airways, flies commercial for business and leisure trips. He uses commercial flights on other airlines when flying to a city AirTran doesn’t serve, spokesman Tad Hutcheson said. Similarly, Delta Air Lines executives use the company’s commercial jets for personal and business travel.

No bleep. Exactly how would you expect the CEO of an airline to travel.... :rolleyes:
 
Ah, the good ole Atlanta Urinal and Constipation... finest birdcage liner around!
 
Security of proprietary company information is an issue as well.

Last year, I sat one row back and across the aisle from a Microsoft employee on an Alaska flight from Seattle. I read over his shoulder as he tweaked a "Confidential" (in red letters) Powerpoint presentation about a new prototype product.

I'll refrain from the specifics as I don't want to see anyone get fired, but the point is that when you're sharing a plane with a couple hundred other people, they may see or hear something that a company considers a trade secret. Being able to discuss and work on these things in private is important.
 
CA1900 you're exactly right....
I always give the analogy of the fire department. They are an irreplacable service and serve a crucial function in the ongoing enterprise (this case a city), same can be said of key executive personnel at a business. The next time that the AJC or whoever is playing the wealth envy game is at home and their house catches fire, lets have the fire department come to the fire on the city bus, on the predetermined route, stops and all.
We don't fly "luxury toys", we fly time machines. Are there abuses, yes, however the vast majority of business aircraft users do so in a responsible manner.
 
We don't fly "luxury toys", we fly time machines. Are there abuses, yes, however the vast majority of business aircraft users do so in a responsible manner.


No you dont, and nobody is buying any of that "time machine" garbage.

Its largely a pure luxury, and even the worst times (a few short years ago) proved that the ones with this luxury don't give two $hits about what the minions think..hence bizav laid low and survived. Nothing wrong with capitalism, just don't confuse NEED with LUXURY.

As soon as the watchdogs laid off a bit the greed starts right back. Don't get me wrong, I'm all for it...this luxury keeps me employed at a great job..but staying low is the best policy BY FAR....hence that was the policy at the vast majority of departments. Nobody was out there beating the "essential to business" drum....and for good reason.

I dont think its anyones business what private owners do with their money, not in the least...but the majority of public companies have smartly decided to lay low on this topic as shareholders took it in the a$$.
 

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