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SWA Traffic up so what's up?

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jhill

Senior Menber
Joined
May 13, 2003
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247

SWALogo06_s.gif
05-07-09 | SWA Reports April 2009 Traffic
Southwest flew 6.5 billion revenue passenger miles (RPMs) in April 2009, a 4.1 percent increase from the 6.3 billion RPMs flown in April 2008. Available seat miles (ASMs) decreased 1.9 percent to 8.5 billion from the April 2008 level of 8.6 billion. The load factor for the month was 77.0 percent, compared to 72.6 percent for the same period last year. In April 2009, our average length of haul was 863 miles, and we flew 96,457 trips.


Flight Schedule Optimization

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With the release of our August – October flight schedule, our Schedule Planning Department has optimized this schedule in line with our new business strategy. We are adding new markets, including our newest city BOS, while eliminating unproductive flights. Simply put, we are redeploying our aircraft where we can generate the most revenue and satisfy the greatest Customer demand.
For this new schedule, Southwest is reducing the overall number of flights in response to decreased Customer demand. WTFO. The August – October timeframe is traditionally among the slowest travel times of the year, and we must match supply with demand. This schedule includes a total of 3,210 daily flights on 513 aircraft. This is a reduction of 136 daily flights (68 roundtrips) compared to the schedule that runs through August 14. For comparison purposes, this new August – October schedule has 72 fewer flights per day than the January 2009 schedule.​
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[/FONT]SWA INTERNAL

 
The "perceived" economic downturn that this company precipitated to facilitate its efforts in wringing concessions from its pilot group in its contract negotiations is ultimately going to backfire, as pilots demand more to make up for lost wealth in home values and 401k valuations. AND...this negotiating ploy was not only shortsighted, but also irresponsible, as it brought the world economy to its knees. May heads roll over this one!
By the way...I don't think "WTFO" was in the original memo....can anyone confirm this??
 
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We're selling too many seats at too low a price, just like the summer of 2007. super high LFs and low yields do not a happy airline make, they make for lots of problems.
 
We're selling too many seats at too low a price, just like the summer of 2007. super high LFs and low yields do not a happy airline make, they make for lots of problems.

I thought that was your business model?

You know, that whole "Southwest Effect" thingy.
 
You thought wrong; maybe you should do some research before you open your pie hole? Get back with us after your home-work is complete.
This coming from a kid who had to buy his job!:laugh:
Thank God the PFT program worked, or you'd still be scrubbing toiles!
 
It may have something to do with the Easter holiday falling in the 2nd quarter this year, and not last................just a thought. i.e. march 2008, vs april 2009


CD
 

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