SWA Nov traffic increases

[chase]

Christmas came early..hopefully yields will slowly increase but with Oct & Nov normally being slow months, SWA had some agressive sale fares that put a few more bodies in seats. Pricing power is still weak, too many seats chasing too few bodies but at least Southwest got a few more bodies in seats that would've been empty & we got some money from that. Happy Holidays to all & to those awaiting that Jan class date, hang in there, it won't be too long. Hope to get to the new hire party on for the 13 Dec group....

chase


The Wall Street Journal
December 3, 2004

Southwest Air Reports Nov Traffic Rose 14.1%

By Geoffrey Rogow



DALLAS -- Southwest Airlines Co. (LUV) said November traffic surged 14.1% to 4.3 billion revenue passenger miles from 3.8 billion a year earlier. A revenue passenger mile is one paying passenger flown one mile.



Load factor, or percentage of seats filled, was 65.5% for the month, compared with 63.7% a year earlier, the budget carrier said in a press release Friday.



For the eleven months of the year to date, Southwest said it flew 49.1 billion revenue passenger miles, up 11.5% from 44 billion a year earlier. Load factor for the year to date was 70.2%, up from 67% a year earlier.



During November, Southwest said it would add new nonstop flights beginning April 3, using both Chicago's Midway Airport and the company's Phoenix operation.



Company Web site: http://www.southwest.com