CaptWidgeon
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- Joined
- Oct 1, 2002
- Posts
- 275
All very interesting moves by Southwest.
What bamboozles me is that they are aggressively moving away from their successful business model by:
-Acquiring other airlines
-Acquiring other aircraft types (717s and talk of a "larger" airplane as referenced by OP's article)
-Moving into primary / largest airports in a metro area (EWR, ATL, DEN) instead of focusing on reliever airports
Southwest is going to be just another legacy carrier in 10 or 15 years with no first class.
A company that does not adapt to the changing world it operates will not survive. SWA is just changing within the world it operates.
both very good points, unfortunately i fear the first statement is more accurate than the second. wish it i didn't, but i do. for the first 30 yrs we adapted all from within, now our leaders think we have to go outside to adapt. same thing that has happened at the legacy's. interesting waters ahead.