Spirit Airlines flying above the radar

[rettofly]

The emergence of the Ultra LCC

Ultra LCC? What about the $100 tab for carry-ons?

 

[SMcC]

In the airline industry the letters LCC stand for "low cost carrier." Among the flying public this is commonly misunderstood to mean "low fare." Low cost refers to the company's cost to bring their product to the market. I think Baldanza coined the term "ULCC" in 2007 to emphasize how he intended to re-invent the airline. The $100 carry on fee is not something they expect anyone to elect to do. It is cost prohibitive on purpose and not intended as a new revenue stream. It is all about keeping costs down and efficiency up. Unfortunately the opposite has been reported by the press.

 

[Dewey Oxberger]

Remember their MILF promo? More Islands Low Fares, not quite what I .... nevermind.

Yeah, they also had a MUFF Diving sale shortly later...

 

[Juniority]

Spirit might seem to be on an upward trajectory, but it's an illusion.

All their expansion was based on being allowed to continue fooling this nation full of stupid people looking on the internet for the cheapest airfair.

Now that the airlines are being forced to reveal/include all of their various up-charges in their internet fares it's like Spirit has had their feet swept out from under them. Yeah, they still appear to be going along great but in reality the air has just been let out of their balloon.

 

[Dan Roman]

Spirit might seem to be on an upward trajectory, but it's an illusion.

All their expansion was based on being allowed to continue fooling this nation full of stupid people looking on the internet for the cheapest airfair.

Now that the airlines are being forced to reveal/include all of their various up-charges in their internet fares it's like Spirit has had their feet swept out from under them. Yeah, they still appear to be going along great but in reality the air has just been let out of their balloon.

Seems to me the old axiom, any publicity is good publicity may be in play.
Spirit is just doing what SWA did. Get a lot of publicity anyway they can as they try and establish themselves.

There are going to be 3 legacies left, DAL UAL AA when the dust settles. That leaves the VA, JetBlue, SWA's etc to fight for the LCC type traffic. The more they get their name out there the more people will remember them when it comes time to buy a ticket.
SWA says they don't charge for bags, fine, but more and more, you are hearing people complain about them and saying you can get a cheaper ticket on a legacy.

 

[ROSWELL41]

Spirit might seem to be on an upward trajectory, but it's an illusion.

All their expansion was based on being allowed to continue fooling this nation full of stupid people looking on the internet for the cheapest airfair.

Now that the airlines are being forced to reveal/include all of their various up-charges in their internet fares it's like Spirit has had their feet swept out from under them. Yeah, they still appear to be going along great but in reality the air has just been let out of their balloon.

Look at the financials. You couldn't be more wrong. Like Ryanair in Europe, Spirit is the future of the industry like it or not.