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Southwest slowing the Growth?

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jetdawg

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Jan 20, 2004
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Southwest's Momentum 'Stalls'; Used Boeing 737-700 Joins Fleet
By Steven Lott/Aviation Daily
10/06/2006 09:02:45 AM


Southwest will likely take 2007 to build frequencies within its existing markets rather than add new cities, reports CEO Gary Kelly, especially due to concern over a recent slowing of the strong revenue and yield growth seen during the summer.

"The momentum has stalled," Kelly told The DAILY yesterday in Washington. "We're not hitting our earnings targets." Southwest in early September warned that unit revenue growth in the third quarter would be less than 10% due to traffic and revenue trends (DAILY, Sept. 7). Kelly said yesterday the stalled growth is directly tied to the Aug. 10 terrorism scare that led to new airport security restrictions. "You couple that with the fare increases and perhaps slower growth in the economy and it's knocked the momentum back a little bit."

The carrier earlier in the week reported no load factor change in September, and Kelly predicted little change in the trends through yearend. Southwest and other carriers are also battling high fuel prices and despite the recent dip to $60 per barrel, "I believe this is temporary and it will snap back up."

Despite the slowdown, Southwest is still profitable and is in no danger of dipping into the red, Kelly said. He said the carrier is still planning about 8% capacity growth in 2007 thanks to 35 new deliveries expected next year. In addition to the new planes, the carrier is moving ahead with its plan acquire some used 737-700s, the first of which was recently acquired, Kelly reported. The aircraft was formerly part of the Ford Motor Co. corporate fleet, operating mostly in Europe. The 737 is now in Dallas getting retrofitted to the Southwest configuration.

Kelly this summer said the airline could add as many as 20 used planes, but yesterday said it now looks like it will add only a "handful" of used planes in the near term. Southwest has its eye on another five used planes, with a deal on a second -700 expected to be signed before the yearend. Depending on the pace of negotiations, additional planes could be added next year.

Kelly was in Washington for an event to launch service at Washington Dulles, which became the airline's 63rd city. The carrier is starting with two gates and 12 daily flights from Dulles but is not expected to ramp up Dulles as quickly as other cities, such as Denver. "There are other things we need to attend to around our system," he said. However, initial Dulles bookings are strong and loads are high.

As Kelly said in July, the top priorities remain adding capacity in Denver, Philadelphia, Las Vegas and Chicago (DAILY, July 20). Southwest always has a long list of possible new cities, but it hasn't made any decisions for 2007. "In a lot of ways, we would like to go through next year without any new cities," he said. "We have so many needs in our existing system, it just makes it harder to justify adding yet another new city in the near term."

Southwest launched Denver service in January with 13 daily flights, and 10 months later, the airline has 32 daily services. "We've been able to fund our Denver growth rapidly, but it's caused other things to suffer a little bit," he said. Kelly wants to focus on some other cities where demand is strong. "It's a nice problem to have with more demand than we have airplanes," he said.


It even happens to the best of them.
 
"The momentum has stalled," Kelly told The DAILY yesterday in Washington. "We're not hitting our earnings targets." Southwest in early September warned that unit revenue growth in the third quarter would be less than 10% due to traffic and revenue trends (DAILY, Sept. 7). Kelly said yesterday the stalled growth is directly tied to the Aug. 10 terrorism scare that led to new airport security restrictions. "You couple that with the fare increases and perhaps slower growth in the economy and it's knocked the momentum back a little bit."

Interesting article. I'm not surprised by this. This time of year is always VERY slow. Plus, the TSA restrictions that really haven't eased much (why are we so worried about things rather than people and their intent? But, alas, that's another thread).

Kelly this summer said the airline could add as many as 20 used planes, but yesterday said it now looks like it will add only a "handful" of used planes in the near term.

This part of the article seems a little slanted or incomplete. My understanding via the rumor mill is that SWA is having difficulty finding quality used aircraft that are priced appropriately, rather than simply throttling back growth as hinted in this article.

As for the lack of new cities, that's probably a good idea, too. Some of our newest cities (ones we started in the last three years or so... DEN, PHL, RSW, PIT, IAD come to mind) have so much potential for growth that a new city would be an unnecessary cost (startup cost and opportunity cost). Plus, new gates in a bunch of old cities like BWI, HOU, and OAK need to be filled in to keep economy of scale lower, and there's plenty of room in our existing network to fill that in.

The sky is not falling, but we (SWA) are not invincible, either.
 
Also, with the repeal of the Wright (Wrong) Amendment, there is gonna be more flying that will be a result of that in addition to increased frequencies between cities...

MHO...in excess of 650 New Hires in 2007...

Tejas
 
I think someone has a bit of a misperception of what it happening here...there are no new cities because SWA is growing its current network...with the repeal of Wright, what would you expect? SWA can't get enough aircraft to meet demand at DAL, DEN, PHL, etc...why would there be any new cities?
 
And don't forget...

...SWA has to pay for a new crew base next year too.
 
I think it would be great if we did not add a new city next year and just take the 35 new airplanes. I need a breather.;)
 
It's all good.
 
Dang it! You mean we're only getting 40 new airplanes next year? Oh well. I guess 650 new pilots next year is better than nothing.

Gup
 
You really have to be a SWA basher to try to spin this to a negative... :rolleyes: TC
 
It even happens to the best of them.

they just get better and better. anybody catch the Tiger game. Kenny Rogers was "on fire!" GO TIGERS!!!
 

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