• NC Software is having a Black Friday Sale Event thru December 4th on Logbook Pro, APDL - Airline Pilot Logbook, Cirrus Elite Binders, and more. Use coupon code BF2020 at checkout to redeem 15% off your purchase. Click here to shop now.
  • NC Software is proud to announce the release of APDL - Airline Pilot Logbook version 10.0. Click here to view APDL on the Apple App store and install now.

Southwest: Frequent-flier changes coming in 2010

DieselDragRacer

Well-known member
Joined
Apr 30, 2006
Posts
11,056
Total Time
.16
http://www.usatoday.com/travel/flights/item.aspx?type=blog&ak=620000058.blog


Southwest will roll out a significant revamp of its Rapids Rewards frequent-flier program sometime next year. The airline had originally planned to unveil its Rapid Rewards remake sometime this year, according to The Dallas Morning News. The paper says "the carrier has been touting an overhaul of Rapid Rewards for a couple of years, part of Southwest's efforts to attract more higher-fare business travelers. “


Southwest executive president Bob Jordan is quoted by the Morning News as saying he expects the changes to come "late next year. … I'm not going to tell you what's in it, but there's going to be a lot of benefits in terms of flexibility," he adds to the paper.



The Morning News describes Southwest's looming Rapid Rewards overhaul as part of the company’s efforts to "raise more money from customers without putting fees on services they were already getting, like checked bags," though the report did not offer any specific changes that might be in the works. The paper says more then 6% of Southwest’s revenue passengers in 2008 flew on frequent-flier award tickets.


Currently, Southwest supporters laud the airline's frequent-flier program as one of the easiest in the industry for both earning and redeeming award points. Given that, expect any changes that Southwest eventually makes to the Rapid Rewards program to be closely scrutinized for the impact the carrier's frequent fliers.
 

StopNTSing

Well-known member
Joined
Feb 16, 2003
Posts
715
Total Time
9500+
The reporter tried really hard to create a story despite apparently having no other information beyond the headline.

....and to think some people actually shell out a buck to read such pap? :confused:
 

GuppyWN

Well-known member
Joined
Nov 5, 2005
Posts
3,204
Total Time
14000
The "flexibility" is probably getting to use your Rapid Rewards on our codeshare :uzi: "partners."

Gup :angryfire
 

Flying the Line

Well-known member
Joined
Feb 17, 2004
Posts
417
Total Time
8000
My guess is that it will switch to a miles based rewards program, just look at how much AMR got for selling miles in advance to Citi.
 
Top