BILL LUMBERG
Well-known member
- Joined
- Apr 10, 2005
- Posts
- 2,074
Absolutely!
The legacy carriers used bankruptcy to attempt to level the cost playing field and yet most still lag behind in CASM.
Although most in the industry are realizing record profits, much of that profit comes from hugely increased ancillary fees contributing greatly to the bottom line. SWA has done so without tapping the fee spigot.
I will admit I have been skeptical on the baggage fee issue now that it has become a regularly accepted cost that will clearly never go away, however the numbers don't lie and he is showing record profits without the fees everyone else is using.
In the end I see bag fees as a "get out of jail free" card. If and when financial hard times hit at SWA, they have an accepted revenue stream to tap in order to weather the storm. Rest assured if a financial storm hits, it will effect all carriers in similar ways and most don't have a back up plan to roll out if needed.
Like ourselves don't we Howard??