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av8instyle

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Alaska receives government OK for Guadalajara
Posted April 10, 2003

Alaska Airlines has received government approval to begin nonstop service between Los Angeles and Guadalajara. The airline will begin flying once-daily roundtrips on July 10 using 737-400 aircraft.
Initially a red-eye flight, it will originate in Seattle July 9, stop in Los Angeles and arrive in Guadalajara early the following morning.

Alaska will load flight information into Sabre, its reservations booking system, tomorrow.

The flight will connect California’s largest city with Mexico’s second-largest. Guadalajara will become the seventh Mexico destination served by Alaska.

Alaska previously operated service to Guadalajara from 1989 to 1995 out of San Francisco, Ontario and San Jose. Cutbacks in the market by other carriers make the new foray attractive.

Besides the paring of service by other U.S. carriers, Alaska’s proposed new service figures to add up much more nicely than its previous stint in Guadalajara for a number of reasons:

Alaska has a significant presence at LAX (including Horizon Air) which will support the service via easy connections to and from Seattle, Portland, Vancouver, Boise, Eugene, Medford and San Francisco.
The market has grown in recent years, and the proposed new service by Alaska is from the largest airport and market in California.
The 737-400 has greater belly capacity than the MD-80, which was used on the route a decade ago, so excess baggage and cargo that couldn’t be accommodated in the early 1990s now will be, generating additional revenue.
 

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