inflightboi175
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Republic chooses Frontier as the unified brand
Brand promise combines the best of two into one
Republic Airways today revealed that the Frontier name and famous “spokesanimals” will be the face of the Company’s branded airline.
“This decision was an emotional one for everyone involved,” said CEO Bryan Bedford. “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.”
Bryan went on to say, “This airline is now bigger and stronger, with an immense opportunity for sustainable, profitable growth in Milwaukee, Denver and across our network. We are launching service to new destinations out of our Milwaukee and Denver hubs and we are adding more jobs in the communities we serve.”
The 2010 growth includes ten new destinations out of the Denver hub and five new destinations out of the Milwaukee hub. As a result, the Company will grow by seven percent in seat miles this year, which is three times the industry average. Additionally, the Company employs more than 5,700 aviation professionals across its branded network with 1,200 employees in Milwaukee and 4,100 employees in Denver, with more to come as Frontier’s expansion continues.
“This decision is a critical milestone for Republic’s branded operation and allows us to focus on serving our guests better,” said Vice President of Marketing and Branding Ian Arthur. “Together as Frontier Airlines we make this very important brand promise to our guests. Our promise is to deliver a better and different flying experience, because it is the best care in the air.”
The Company has set a very aggressive integration timeline of 12-18 months, during which the Company will work to integrate the customer experience and cultivate the attributes that will set Frontier Airlines apart in the industry. A Web site has been developed to communicate with the public throughout this process at www.FrontierMidwest.com. The Web site will include a timeline of all the major integration milestones, including the move to one Web site, one frequent flyer program and the implementation of new product attributes.
“There’s still a lot of work to be done in integrating these two carriers,” Ian said. “Throughout this process we will keep an open ear to our customer’s wants and needs. We appreciate your patience and support as we continue to develop an airline that treats our customers with respect, and will strive to provide those little things that make all the difference in our guests’ travel experience.”
Brand promise combines the best of two into one
Republic Airways today revealed that the Frontier name and famous “spokesanimals” will be the face of the Company’s branded airline.
“This decision was an emotional one for everyone involved,” said CEO Bryan Bedford. “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.”
Bryan went on to say, “This airline is now bigger and stronger, with an immense opportunity for sustainable, profitable growth in Milwaukee, Denver and across our network. We are launching service to new destinations out of our Milwaukee and Denver hubs and we are adding more jobs in the communities we serve.”
The 2010 growth includes ten new destinations out of the Denver hub and five new destinations out of the Milwaukee hub. As a result, the Company will grow by seven percent in seat miles this year, which is three times the industry average. Additionally, the Company employs more than 5,700 aviation professionals across its branded network with 1,200 employees in Milwaukee and 4,100 employees in Denver, with more to come as Frontier’s expansion continues.
“This decision is a critical milestone for Republic’s branded operation and allows us to focus on serving our guests better,” said Vice President of Marketing and Branding Ian Arthur. “Together as Frontier Airlines we make this very important brand promise to our guests. Our promise is to deliver a better and different flying experience, because it is the best care in the air.”
The Company has set a very aggressive integration timeline of 12-18 months, during which the Company will work to integrate the customer experience and cultivate the attributes that will set Frontier Airlines apart in the industry. A Web site has been developed to communicate with the public throughout this process at www.FrontierMidwest.com. The Web site will include a timeline of all the major integration milestones, including the move to one Web site, one frequent flyer program and the implementation of new product attributes.
“There’s still a lot of work to be done in integrating these two carriers,” Ian said. “Throughout this process we will keep an open ear to our customer’s wants and needs. We appreciate your patience and support as we continue to develop an airline that treats our customers with respect, and will strive to provide those little things that make all the difference in our guests’ travel experience.”
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