Report: New Allegiant Focus City to be... LAX ?

hawkerflyer

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Don't know how credible this is but, if so, would be a surprise.

Allegiant Set to Open a New Base at Los Angeles International (LAX)

Filed under: Allegiant, LAX - Los Angeles;

Reliable sources tell me that Allegiant will announce in the coming days that its new “sun destination” is LAX. With the exception of its original base in Las Vegas, Allegiant has specialized in turning secondary airports into big funnels for people traveling from small towns to resort areas. It appears that strategy is going to see a slight alteration with this move, and I look forward to seeing how it performs.

All Allegiant is saying publicly is that it will open a new base to a “sun destination” with initial service to twelve cities, and they’re running a contest for everyone to guess what destination that may be. The twelve cities are:
  • Bellingham (Washington)
  • Billings (Montana)
  • Des Moines (Iowa)
  • Fargo (North Dakota)
  • Grand Junction (Colorado)
  • McAllen (Texas)
  • Medford (Oregon)
  • Missoula (Montana)
  • Monterey (California)
  • Sioux Falls (South Dakota)
  • Springfield (Missouri)
  • Wichita (Kansas)
My initial thought was that it would be San Diego, but that was proven wrong when the airport manager in Sioux Falls let it slip that it would be to the LA area. At that point, I figured Allegiant would try the currently empty San Bernardino Airport since those guys would likely pay Allegiant to fly there. But recently, I learned that LAX would actually be the chosen airport.

This surprises me, and not for the reasons you might think. Allegiant has shown that it isn’t afraid of flying to larger airports. Obviously Las Vegas is one, but they’ve also recently ventured on to routes like Bellingham to Oakland and San Diego. As long as there’s a smaller airport on one end, it shouldn’t be an issue.

What does surprise me is that flying out of LAX means they’ll be entering routes that already have nonstop service. Monterey is served by United and American and Medford is served by Horizon. Allegiant historically has not liked to go head to head with other airlines, so this is an interesting move, assuming it proves to be true.

There’s no question that bringing people from small towns to LA a couple times a week could be a lucrative business, and I think there’s a very good chance that Allegiant can be successful with this move. Their unique model has shown that it can work with a handful of tweaks to it, and I don’t see why this tweak won’t be successful. I will, however, be closely watching those towns with competing nonstop service to see if the incumbent airlines feel the need to respond or not. That will probably make or break those routes.

source: www.crankyflier.com
 
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Minimaniac

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The latest rumor- and I stress rumor- is that RAH is looking at a LAX base. Could be flying for Allegiant, or could be someone who wants to compete with Allegiant short term and doesn't want to make a long term investment in their own airline.
 

Ameriagle

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The latest rumor- and I stress rumor- is that RAH is looking at a LAX base. Could be flying for Allegiant, or could be someone who wants to compete with Allegiant short term and doesn't want to make a long term investment in their own airline.
Now THAT is a wild rumor! I'm fairly confident that anything RAH does at LAX will have NOTHING to do with Allegiant!
 

chperplt

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The latest rumor- and I stress rumor- is that RAH is looking at a LAX base. Could be flying for Allegiant, or could be someone who wants to compete with Allegiant short term and doesn't want to make a long term investment in their own airline.
Rumor... as in... you just made it up?
 

Minimaniac

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I am not so creative as to come up with the LAX bunk. Apparently RAH posted something about a flight attendant job fair in LAX...not on our company site but in local LA publications. Last time that happened we got Hawaii flying. I highly doubt Allegiant and RAH would ever work together. I just found it odd that a new Allegiant interest in LA pooped up right after the LA rumor started circulating around within our company. I hope the two are completely unrelated for all our sakes.
 

Ameriagle

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Thats a pretty big jump to try and make a connection, don't you think?
 

BEECH-SLAPPED

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I'm not sure I like the picture in that article. A little "kamikaze-ish" on L.A there. :eek:
 

labbats

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That looked like a replay of my sim session.
 

reepicheep

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FWIW, airlinepilotcentral.com reports Allegiant will open an LAX domicile in May.

Guess they got some inside info.
 

BEECH-SLAPPED

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It's hardly a secret anymore. We've known for months and even the CEO said it was loosly-kept info.
 

reepicheep

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How will they staff it? Are they gonna run some new classes or just shift some pilots around from other domiciles.
 
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