cldsfr79, the G650 order book is doing absolutely fine without any fractional orders, so Gulfstream has proven that fractional orders aren't necessary for success in the marketplace.
And, yes, the light jet market is crowded. But nothing in the current market can match a light jet (by weight) that can be flown single-pilot with a midsize cabin (comparable to the heavier, two-pilot midsize Citation XLS) that is priced in the same neighborhood as the Phenom 300 (and $3 million less than the XLS) and can operate from unimproved short fields. If Pilatus can deliver on these specs, then customers will be lined up to buy PC-24s.
And, yes, the light jet market is crowded. But nothing in the current market can match a light jet (by weight) that can be flown single-pilot with a midsize cabin (comparable to the heavier, two-pilot midsize Citation XLS) that is priced in the same neighborhood as the Phenom 300 (and $3 million less than the XLS) and can operate from unimproved short fields. If Pilatus can deliver on these specs, then customers will be lined up to buy PC-24s.