Pinnacle...
Main Entry: 1pin·na·cle
Pronunciation: 'pi-ni-k&l
Function: noun
Etymology: Middle English pinacle, from Middle French, from Late Latin pinnaculum small wing , gable, from Latin pinna wing, battlement
Date: 14th century
1 : an upright architectural member generally ending in a small spire and used especially in Gothic construction to give weight especially to a buttress
2 : a structure or formation suggesting a pinnacle; specifically : a lofty peak
3 : the highest point of development or achievement
Does the new name imply that the company has reached it's peak? This is as good as it gets?
Sorry...too much free time