Resume Writer
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- Joined
- Feb 7, 2004
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Yank McCobb said:While this sounds like such a simple premise, don't you think this has been thought of, and tried, and tried and tried again? How many times has EVERY airline tried to raise fares, only to find one airline or another not go along? Then everyone has to back off the fare hike. This has been the same story for years.
Yet everyone says..."Raise the fares. Then you can pay everybody what they are asking, your profits will go through the roof, and everyone lives happily ever after."
If it were only that easy then the airlines wouldn't have lost tens of billions of dollars.
Yank, I hear you. I did a stint in yield management and am very aware of the 10,000 fare changes that occur each day. However, the business man does not fly for price. They fly for convenience and are willing to pay a premium for that convenience. Raising fares by $18 (someone in another thread did the math) would take care of keeping the jobs. Now, if $18 is going to break someone, then they have no business flying.
Now that I PAY for airline tickets, (yes, it stinks!), I fly for the convenience of the schedule and number of stops that I have to make. I am willing to pay more to have that. My time is money.
In my business, I understand the story of competition. There are probably 3,000 resume writers in the U.S. alone. I compete with them on a daily basis for clients, in addition to resume writers on an international basis. However, I do not "lower" my rates because they charge less.
I compete on service. I market my product that way, and if people cannot discern the value they will receive with personalized service versus filling out a "form," then I do not want to work with them. I also compete on the my knowledge base, my relationships with HR and Recruiting folks, my previous HR background, my expert knowledge of the interview process and the research I conduct on a daily basis. People are willing to pay a premium for that.
There are also resume writers that charge WAY more than I do. Everyone has a niche market.
If the airlines were to raise their fares, and communicate with their people that service is the number one priority in raising those fares, then I think there would be a different ball game being played.
These are just my thoughts from being in this industry for almost two decades and in my own business for the same amount of time. Customer Relationship Management and Development is the name of the game.
Kathy