Wall Street has a new darling airline - Southwest Mexico Airlines (SWMA). In the new airline market dominated by low cost, high productivity airlines, it was inevitable that Mexico would eventually get into the mix.
Southwest Mexico Founder and CEO, Herberto Kelazquez, is certain he can compete in the U. S. market. He was recently quoted, "In America, the secret to making money in the airline industry is to make your people work really hard and not pay them very much. Knowing this winning formula inspired me to start my airline." Kelazquez went on to say, “In the U.S., the employees have to be fooled into thinking intangible benefits can make up for actual pay. We have decided to do the same with our airline. After the end of a 36 hour work day, we get all of our employees together to have a group hug.”
Wall Street Analysts say that Southwest Mexico looks like a sure thing. Without pesky unions or labor laws SWMA will reach new levels of profitability. Additionally, Southwest Mexico has adapted some clever cost saving measures. For example, SWMA uses only one type of aircraft, the 737. As a result, they save millions on maintenance costs each year by using much lower standards of safety than their U.S. competitors. Kelasquez elaborated, “The fact that we have low maintenance standards will save us a bundle in operating costs. Our jets can now be used 24 hours a day, 365 days a year. No more expensive overhauls or inefficient maintenance inspections. The only true maintenance expense we incur is in kickbacks to our government.”
Another unique cost saving measure is how the pilots at SWMA are paid. Kelasquez elaborated, “At some U.S. airlines, pilots are paid largely with stock options. We decided to use a similar setup - we pay our pilots in food stamps. This creates a powerful work incentive - the more profits our company makes, the more food stamps our pilots get to take home to their families.” Kelasquez went on to say, “The new ‘green card’ benefits package at SWMA is a winner. After just a few years flying into America, our pilots have access to such first rate programs as unemployment, Medicare, and Headstart.”
When asked about his new competitor, Jetazule, Kelazquez seemed confident: “We were the first low cost Mexican airline and we will always be the best! Who cares if they offer a T.V. in each seat with both Telemundo and Univision? We recently installed leather seats in all of our aircraft. This will allow our passengers to have never before allowed carry on items such as a chicken or a goat.”
Southwest Mexico Founder and CEO, Herberto Kelazquez, is certain he can compete in the U. S. market. He was recently quoted, "In America, the secret to making money in the airline industry is to make your people work really hard and not pay them very much. Knowing this winning formula inspired me to start my airline." Kelazquez went on to say, “In the U.S., the employees have to be fooled into thinking intangible benefits can make up for actual pay. We have decided to do the same with our airline. After the end of a 36 hour work day, we get all of our employees together to have a group hug.”
Wall Street Analysts say that Southwest Mexico looks like a sure thing. Without pesky unions or labor laws SWMA will reach new levels of profitability. Additionally, Southwest Mexico has adapted some clever cost saving measures. For example, SWMA uses only one type of aircraft, the 737. As a result, they save millions on maintenance costs each year by using much lower standards of safety than their U.S. competitors. Kelasquez elaborated, “The fact that we have low maintenance standards will save us a bundle in operating costs. Our jets can now be used 24 hours a day, 365 days a year. No more expensive overhauls or inefficient maintenance inspections. The only true maintenance expense we incur is in kickbacks to our government.”
Another unique cost saving measure is how the pilots at SWMA are paid. Kelasquez elaborated, “At some U.S. airlines, pilots are paid largely with stock options. We decided to use a similar setup - we pay our pilots in food stamps. This creates a powerful work incentive - the more profits our company makes, the more food stamps our pilots get to take home to their families.” Kelasquez went on to say, “The new ‘green card’ benefits package at SWMA is a winner. After just a few years flying into America, our pilots have access to such first rate programs as unemployment, Medicare, and Headstart.”
When asked about his new competitor, Jetazule, Kelazquez seemed confident: “We were the first low cost Mexican airline and we will always be the best! Who cares if they offer a T.V. in each seat with both Telemundo and Univision? We recently installed leather seats in all of our aircraft. This will allow our passengers to have never before allowed carry on items such as a chicken or a goat.”
