Mesa announces Hawaii fares

VanMan

Active member
Joined
Aug 16, 2004
Posts
26
Total Time
5200
New interisland fares to go as low as $43

By Allison Schaefers and Dave Segal

aschaefers@starbulletin.com, dsegal@starbulletin.com

Mesa Air Group Inc., which plans to form an independent
airline to compete interisland against other Hawaii carriers
next year, announced air fares yesterday as low as $43 one
way.

The Phoenix-based regional carrier said it will keep its
Hawaii fares low by using six Bombardier CRJ-200, 50-seat
regional jets to connect the islands with service to Honolulu;
Hilo and Kona on the Big Island; Lihue, Kauai and Kahului,
Maui. The aircraft will be in addition to Mesa's current fleet
of 181 aircraft.

The fares, which range up to $85.50 for one-way trips and from
$86 to $171 for round trips, can be purchased on a one-way
basis requiring no minimum stays or advance purchase.
"We want to make a statement to people that we really want to
focus on winning over the local market," said Jonathan
Ornstein, chairman and chief executive of Mesa. " We want to
show people we want to offer affordable fares and reliable,
high-frequency, quality service at the lowest possible price."
Ornstein said one of the reasons the parent company can do
that is because the rest of Mesa's operation is profitable and
the Hawaii operation won't have to subsidize any other part of
Mesa's business.

Peter Murnane, chief financial officer of Mesa, said Mesa's
published fares are half the published prices of Hawaiian and
Aloha airlines. He noted that Internet fares from Hawaiian and
Aloha may be lower than those airlines' published fares, but
that Mesa also will have lower fares once customers can buy
them online.

Mesa, which expects to begin its new Hawaii service in the
second quarter, also said it can keep fares low by not having
to subsidize unprofitable trans-Pacific service on the
shoulders of its interisland passengers.

"As a low-cost, financially strong company, profitable for 27
of the last 28 consecutive quarters on a pro forma basis, we
believe we are in a unique position to offer these great low
fares," said Mickey Bowman, vice president of scheduling and
planning for the interisland operation.

Murnane discounted some skepticism in the Hawaii marketplace
that the operation wouldn't get off the ground.

"This is six aircraft out of about 190 that we'll have at the
time that we begin," he said. "It's just a small percentage of
our fleet. Not only are we running a profitable operation. I
think it just puts us in a different position than others."
Ornstein said he is undecided between two names for the new
airline and wasn't ready to announce his choice yet.

"In talking to some of the people in the Hawaii travel
industry, one of the things that came to us loud and clear was
that we shouldn't use a Hawaiian name," Ornstein said. "They
said it has too many connotations from other carriers that
have failed. They encouraged us to look at names that express
what we're trying to do -- which is to provide low cost,
high-frequency service -- and to tie it into Hawaii but not
directly."

CROWDED SKIES
Mesa Air Group Inc. announced fares yesterday for the
new interisland airline it plans to start in February.
Fares listed are round trip and range depending upon the
class of flight.

Honolulu to Kahului: $86 to $171
Honolulu to Lihue: $86 to $171
Honolulu to Kona: $93 to $171
Honolulu to Hilo: $93 to $171
 

say again

I love her ARSE!!!!
Joined
Mar 14, 2005
Posts
4,006
Total Time
5500
How does this compare to fares already out there?:confused:
 

RichO

Well-known member
Joined
Feb 15, 2002
Posts
377
Total Time
enough
Dam* where's that Bud commercial when you need it........I believe it is talking about MESA........what next, is Mesa going to offer me a cheaper fair to take a *hit in their toilet instead of flushing my own...........geesh......what an industry......as Mesa takes the lead ahead towards the bottom.......what a joke, the whole industry is tanking because of *hit like this......and it will be a cold day in h*ll before I wreck a vacation by flying on a mesa bird between the islands........next they'll have self serve peanut machines
 
Last edited:

mdanno808

Maika'i Card Member
Joined
Jan 10, 2005
Posts
563
Total Time
5000
JO is quoted in an article as saying that the fares are roughly half of Hawaiian's and Aloha's, but it depends on the ticket priority. I did a search yesterday on flights from HNL to OGG on Aloha, and Hawaiian, and the fares were actually pretty close to Mesa's. JO also would not mention how many of the cheap tickets would be sold for each flight.

I was personally expecting much cheaper fares from Mesa to start out with, given the statements that JO had made up until now.
 

P-Dawg_QX

Registered Offender
Joined
Jun 2, 2005
Posts
257
Total Time
3000+
So do they expect to make money on these routes, or are they willing to take a loss just to screw with the other interisland carriers? It looks like Aloha has already made plans to match their fares, which isn't gonna help their current financial situation.
 

RichO

Well-known member
Joined
Feb 15, 2002
Posts
377
Total Time
enough
This is the kind a stuff that just burns me.....taking a loss (maybe) just to mess with the competition.....what a Jack*ss..............
 

logolight

Air Wisconsin
Joined
Feb 8, 2003
Posts
236
Total Time
10000
I don't know about you guys but I been hearing from a few people that the people of the islands are a proud local bunch and will stay with Aloha and Hawaian. They supoposedly will not buy tickets on MESA and the lack of business will drive them out of town.

This is only the stories I'm hearing. Take it at face value.
 

mdanno808

Maika'i Card Member
Joined
Jan 10, 2005
Posts
563
Total Time
5000
I don't know how they expect to make any money. The interisland business has been in a steady decline for years now. The market that JO is targeting are the locals (not the tourists) which account for only a fraction of the people traveling. The days of people traveling to Honolulu from the outer islands in order to shop are gone now that home depot, costco, etc. are popping up everywhere (plus the super ferry is on it's way). Hawaiian and Aloha have already pledged to match Mesa's fares, and with 50 seat RJ's, I don't see how they can possibly make any money. This seems like a very silly move for Mesa to make. I guess that we'll see come next year.
 

spitfire1500

Well-known member
Joined
Apr 8, 2005
Posts
836
Total Time
Enough
RichO said:
This is the kind a stuff that just burns me.....taking a loss (maybe) just to mess with the competition.....what a Jack*ss..............


Kind of like Southwest huh? But I guess its OK for them and no one else.
 

stall022

Well-known member
Joined
Oct 1, 2003
Posts
242
Total Time
10,000
spitfire1500 said:
Kind of like Southwest huh? But I guess its OK for them and no one else.


you forgot Airtran, Jetblue and all the rest of the new LLC..but shhh this is about mesa bashing remember.. only selective memory loss and distorting facts matter here..
 

RichO

Well-known member
Joined
Feb 15, 2002
Posts
377
Total Time
enough
Actually the subject of the message was MESA....but yes, you can apply it to all the other low cost folks....but hey, business is business........you need to look after the share holders........I just have one thing to say....HANDGRIPS-Raised.......TRIGGERS-Squeeze......
 

crashpad

"Why do you come to me?"
Joined
Jun 11, 2003
Posts
1,354
Total Time
+13000
Long Live Mesa!

and Hail To JO, Jedi Master Of The Intergallactic Feeder-ation!
 
Last edited:

Dizel8

Douglas metal
Joined
Feb 27, 2003
Posts
2,817
Total Time
Huh?
Hey you are K.O. in my book!
 
Top