General Lee said:
A 717 versus an RJ---the 717 always wins--especially with business passengers. Enjoy!
General,
As others have stated previously, you should leave the CEO stuff to the CEO's in my opinion. For example, how can you say that a a 717 will be the best choice over RJ in EVERY situation? That is a bit premature and silly, no?
Let's look at a scenario:
40 passengers want to fly from ATL to LIT. All 40 are full fare passengers (business passengers). The CASM of the RJ is certainly more than the CASM of the 717. However, CASM is only the unit cost part of the equation. If only 40 people want to go, CASM doesn't truly come into play because total trip yield and RASM are more illuminating. The yield will be higher for the RJ than for the 717 and as such, a better and more sound decision would be to utilize the RJ over the 717, EVEN IF the 717 has a lower CASM.
Let's look at another scenario:
120 passengers want to fly from ATL to IAD. Of those, 50 are full fare passengers (business passengers) and 70 are leisure customers (mom, pop, and the kids). Should we use a 717 or an RJ?
Well, at first blush most would think we should utilize the 717 since you can get a high load factor with the 717 and it has more seats so of course, you can make more revenue with the 717, right? Yes, that is true...higher revenue than with an RJ. But what if I told you we could get a higher yield with the RJ and thus, more profit per trip segment?
Yes, that is what I said. More PROFIT with the RJ than with the 717, despite the fact that the 717 brings in more revenue on a total trip basis and has lower costs on a seat mile basis. But...it has lower revenue on a seat mile basis as well.
Here is how - Those 50 full fare passengers are willing to pay a full Y fare and as such, more than cover the CASM of either airplane. However, the 70 remaining passengers barely cover CASM, if at all, with their 3 week advance restricted fare. Thus, these 70 low fare customers are "anchors on the ship," dragging down the average fare and thus, the yield. So as CEO, your goal is to maximize the bottomline. Yes, you can fly the 717 and bring all 120 people, with a margin of X. But if you fly the CRJ, leaving behind mom, pop, and the kids (and taking the business traveller only), you are improving yield and thus, flying that segment with a margin of X+Y, with Y being the incremental yield associated with not dragging down the average fare from bringing the low fare people.
This is CAL's strategy (much to the dismay of the mainline pilot), but it works better than flying bigger airplanes than the market dictates.
-Neal