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LUV considers 100-seat aircraft

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vc10

Well-known member
Joined
Apr 7, 2003
Posts
377
Southwest Air CEO Says Carrier May Consider Adding Smaller Jets
2003-08-29 01:00 (New York)

Southwest Air CEO Says Carrier May Consider Adding Smaller Jets

Aug. 29 (Bloomberg) -- Southwest Airlines Co., the discount
carrier that flies only Boeing 737 jetliners to keep costs low,
will consider adding smaller aircraft, Chief Executive Officer
James Parker said.
Dallas-based Southwest flies four types of 737s, eliminating
the cost to train crews and mechanics, and maintain parts for
planes made by other manufacturers. JetBlue Airways Corp., a low-
fare carrier that flies Airbus SAS A320s with 162 seats, is
ordering smaller jets under a $3 billion contract.
``That whole issue of smaller airplanes is not something we
are going to ignore,'' Parker said in an interview. ``We're going
to look at it, in light of the new technology that's available,
and try to make a rational decision whether it makes sense for us
to consider some smaller airplanes.''
Southwest is the only major U.S. airline to post profits
since the September 2001 terrorist attacks as competitors had
losses exceeding $20 billion. Expansion by low-fare carriers will
force Southwest to start serving markets where rivals such as
JetBlue fly, or move into smaller cities, said Dan Kasper, an
airline economist for LECG LLC, a legal and economic consulting
group in Cambridge, Massachusetts.
``The bigger they get and the more diverse the markets
become, it implies they have to add a different aircraft type at
some time,'' he said. ``No other airline in history has operated a
single fleet type that large.''
Southwest officials haven't spoken recently with Brazil's
Embraer, the only company making a 100-seat jet, Parker said in
his Dallas office. The carrier, which flies to 58 cities in 30
states, previously considered and rejected adding 50- or 70-seat
jets because it wasn't cost effective.

JetBlue

New York-based JetBlue, which flies to 22 cities, said the
100-seat jets would triple the number of markets it might serve.
JetBlue flies 45 A320s and will add eight by the end of the year.
In April, it ordered 65 Airbus planes and placed options to buy an
additional 50 with deliveries starting next year.
JetBlue's 100-seat jet, bought from Brazil's Empresa
Brasileira de Aeronautica SA, will be used to fly into smaller
towns. Parker said the Embraer is an ``interesting'' plane.
Southwest has 381 planes, with the smallest of its 737s
carrying 122 passengers. The carrier accounts for 11 percent of
domestic airline capacity and 40 percent of the U.S. travel
market, Chief Financial Officer Gary Kelly said last month.
Second-quarter net income more than doubled to $246 million,
or 30 cents a share, with U.S. reimbursement of some security
costs and as more travelers sought out its cheaper fares. Sales
rose 2.9 percent to $1.52 billion.
Southwest has said adding another type of aircraft would
boost unit costs beyond its goal of maintaining 7.5 cents per seat
mile flown. JetBlue Chief Executive Officer David Neeleman said
the carrier will have to fill fewer seats on the small planes to
break even.
Southwest isn't pursuing the purchase of a smaller jet more
aggressively than in the past, yet Parker said he ``wouldn't rule
it out.''
The shares fell 9 cents to $16.90 yesterday in New York Stock
Exchange trading and have climbed 22 percent this year. The AMEX
Airline Index of 10 companies, including Southwest and its
competitors, has increased 43 percent this year.

--Mary Schlangenstein in Dallas (1) (214) 954 9451 or
[email protected] with reporting by Brian Sullivan in New
York, through the San Francisco newsroom (1)(415) 912-2980.
Editors: Geimann, Chu, Bray.
 
RJ's in LUV colors?

Din't think it could get anymore interesting and here comes LUV looking at the rj market.

I would love to see what an rj looks like in Luv colors.

Does any body see a take over target ACAI, SKYW, MAIR?.

One airline comes to mind. Well stablised in the West, lots of cash,
strong work ethics and ready to feed LUV.

Thoughts?
 
Re: RJ's in LUV colors?

kennedy8 said:
Din't think it could get anymore interesting and here comes LUV looking at the rj market.

I would love to see what an rj looks like in Luv colors.

Does any body see a take over target ACAI, SKYW, MAIR?.

One airline comes to mind. Well stablised in the West, lots of cash,
strong work ethics and ready to feed LUV.

Thoughts?

Strong work ethics? HA HA HA HA HAAAAAAAAAAAAAAAAAAAAAAAA!
That's a good one! If you think LUV is picking a company based on AIRLINE BUSINESS work ethics, then MESA has us ALL beat hands-down.
 
Herb has said that there is NO WAY that SWA will ever acquire another airline. The Morris acquisition was a debacle in several ways, and not to be repeated.

See my skeptical comments on the other SWA-RJ thread as to why I think "considering" RJ's is a world away from buying them.

This is a tempest in a teapot... don't get wrapped around the axle by it.

Snoopy
 
SmithCorona..

SmithCorona .............
at one time said that computers would never, never replace typewriters. Yeah right.

Railroads were going to dominate the world for ever and vcr's were here to stay.

Things change, business models change and I think if LUV gets serious about feeding their 37's , some of the old model airlines will vanish, and LUV will again become the next big thing.

There is an airport in the West where 87 % of traffic is connecting but not on LUV. Bring in LUV regionals and the other carriers can be picked clean.

Never say Never.
 
From the outside looking in, it doesn't sound too farfetched for LUV to consider a smaller/regional type. The two other main LCCs (AirTran and JetBlue) seem to think it's a workable arrangement. If LUV believes this as well, the question is whether they'll keep it inhouse, ala JetBlue, or farm it out like AirTran does with Air Wisconsin. In my not-so-educated opinion, I would think the latter option would be more preferable, since you wouldn't have to create a new training department, mess with upgrades, create potential morale issues, etc.

It'll be interesting to see how JetBlue will pull of adding another type the fleet and keep its costs down.
 
Hopefully, we at ACA can beat 'em to the draw East Coast style!

Tailwinds...;)
 
kennedy,

I agree with you, "never say never," and I think that exactly the sort of factors that you alluded to drive the reasons that Jim Parker wouldn't rule out RJ's & is willing to have some of the smart people in Dallas look at the possibility. I simply disagree that the time is yet here, or particularly close, that the economics will tip in favor of some sort of RJ or feeder arrangement.

Low Cost is the religion at SWA. Not "cheap," but keeping costs intelligently low. ASM costs on an RJ are pretty high compared to a 737. Bringing in a whole new type of aircraft is costly. Etc. And Southwest is nothing if not conservative, and no slave to the latest trends.

There is still a lot of "low hanging fruit" to be gotten with the 737's, connecting the dots, new cities begging for service, etc. I think the "feeder" agreement option is less unlikely than SWA buying & operating RJ's (and I think SWA buying an existing RJ operator is out there somewhere beyond the realm of fantasy), but it's not as if the company is running short of profitable things to do while staying firmly in the niche that has been successful for the last 3 decades.

Never say never, but I would strongly doubt we'll see canyon blue RJ's anytime soon!

Snoopy
 
rj's

Snoopy:

Totally agree with you.

My senses tell me right now that DAL is having a near death experience and depending on what they do next, there might be an opportunity to buy stuff on sale soon.

I think millions of pax's are unable to fly LUV because they cannot connect from smaller cities.

With the right acquisition and lots of pr from Jim, The spirit can be kept shining even brighter.

Time will tell and the spoils will go to the victor.

IMO.
 

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